18100 NE 95th Street #UU2097, Redmond, WA 98052
425-208-5130 | heavener@heavenr.com
Communications Specialist with over 15 years of experience managing the design, development and execution of online, print, visual, and verbal corporate communications programs and materials. Areas of expertise include strategic planning and branding; content management and definition of writing styles; project management including scheduling and timelines; budget management and cost control; managing client relationships; writing, editing, and developing print and electronic publications; web content, e-commerce site development, marketing collateral, newsletters, photography layout, and video scripts for technical products, services and training materials; media and press relations; and leading multifunctional teams, and managing dynamic calendars. Proven ability to work in deadline driven environments.
Field Enablement Web Lead/Web Producer, S&T (Microsoft MySMSP), Redmond, WA – 8/2007-present
Delivered consistent development, analysis, and issues management programs for internal communication channels to train, encourage, and provide management information and tracking information for sales and marketing groups of international software company. Created and maintained escalation SharePoint presences in fast-turnaround environment.
· Conducted business processes scope analysis and reporting, maintained consistent issue tracking systems, monitored usage and traffic, and developed site statistical reports.
· Provided consulting and expertise to business group managers on strategy, implementation, and tactics, and represented issues and stakeholders in meetings.
Communications Writer/Editor, The Hartman Group, Bellevue, WA – 5/2007-7/2007
Created, wrote, edited, and supported corporate communications programs for this fitness/health research company.
Web Producer, S&T (Microsoft), Redmond, WA – 9/2006-4/2007
Managed the design, development, and execution of programs for internal communications, intranet, and website of worldwide supply management teams for this international software company.
· Monitored and evaluated effectiveness of SharePoint processes for driving stakeholder needs into program development, outreach programs, communications strategies, and branding/positioning.
Product Marketing Program Manager, Volt (UIEvolution), Bellevue, WA – 7/2005-7/2006
Managed the design, development, and execution of unified company internal and external communications programs, including company audio-visual/presentations, employee communications and training, and company website for this national wireless/broadband software company. Worked with media relations agency to promote product launches in wireless/broadband/telecommunications industries.
· Developed effective communications and outreach programs and plans, communications strategies, and branding/positioning.
· Monitored and evaluated program effectiveness and served as consultant to officers on programs, including policy, strategy, implementation, tactics, and evaluation.
· Purchased full-color printing services for trade show marketing, marketing collateral, mailing, and direct distribution.
Web/Print Marketing Communications Manager, Tally, Kent, WA – 9/1999-5/2004
Managed the design, development, and execution of all company communications programs, including audio-visual productions, employee communications, intranet, and company and retail partner websites. Created strategies, tactics, and processes to deliver consistent brand message throughout internal and partner communication channels for international computer hardware manufacturer. Promoted products and services in technology, health care, and retail industries, working with media relations agency.
· Increased website traffic by 700% (to more than one million pages per month) by working collaboratively with product, sales and IT managers, engineers and service and support groups to improve technology and content.
· Boosted lead generation by 200% by strategic analysis of survey, traffic, and other measurements.
· Established and implemented short and long-range multi-departmental goals, objectives, policies, and operating procedures, including managing processes for driving stakeholder needs into program development.
· Advised and trained officers and managers on communications programs, including policy, strategy, implementation, tactics, and evaluation.
· Monitored and evaluated program effectiveness, and measured, reported, maintained records of metrics, traffic, and analysis, and used site statistics analysis to drive other online and offline (print, direct mail, retail) projects.
· Purchased printing services in high volume environments for retail and direct marketing, supervised vendors, and managed production process from client end, including pre-press and full-color, imaging and digital production, all types of presses, mailing, and fulfillment.
Consumer Documentation Lead/Web Producer, S&T (Microsoft), Redmond, WA – 6/1997-8/1999
Executed product and technical communications programs for international software company.
Marketing/Sales Communications Manager, Rena Ware, Redmond, WA – 7/1980-11/1996
Developed and executed communications programs, including planning, strategies, outreach and training, and branding/positioning initiatives that delivered consistent communication through sales channels for international consumer products marketing company. Established and implemented short and long-range multi-departmental goals, objectives, policies and operating procedures for all corporate and marketing communications.
· Developed communications programs that delivered 20% increase in worldwide sales ($13 million) by identifying consumer needs and developing communications programs fitted to corporate objectives.
· Managed design, development, and execution of all company communications programs, including audio-visual productions, presentations, employee communications, newsletter, and field sales magazines.
· Advised corporate officers, departmental managers, and field sales executives on policy, strategy, implementation, tactics, measurement, evaluation/analysis, and reporting program effectiveness.
· Managed processes for driving stakeholder needs into program development.
· Managed international media and press relations, guiding senior management in creating campaigns.
· Managed printing and production in high volume fast-turn-around international direct marketing environment, from both client and vendor positions, including pres-press, developing and imaging, full-color and digital production.
Master of Arts, Business/Organizational Management, University of Phoenix, Renton, WA
Bachelor of Arts, Communications/Journalism, Eastern Washington University, Cheney, WA
Accredited Business Communicator (ABC), conferred by International Association of Business Communicators for demonstrating high professional knowledge and communications ethics.
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Content/Tools |
Microsoft Office: Word, PowerPoint, Excel, Outlook, Access, Microsoft Project, Visio |
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Web/Internet |
Microsoft SharePoint, HTML/XHTML, CSS, Dreamweaver/HomeSite, JavaScript, Apache, CGI, ASP, XML, Perl, Microsoft Content Management Server, Macromedia Breeze |
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Graphics |
Adobe Photoshop, Adobe Illustrator, Macromedia Flash, QuarkXPress, Freehand, PageMaker, CorelDraw, Microsoft Publisher, Adobe InDesign, Microsoft Producer, Macromedia Captivate |
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Platform/OS |
PC & Macintosh; Windows Vista and XP, Windows 2000 and 2000 Server, Windows NT 4.0 Server, Mac OS, UNIX, Lotus Notes, Apache, Microsoft Visual SourceSafe |
Projects included work for: Seattle YMCA, Redmond United Methodist Church, Redmond Community Forum, Redmond Association of Spokenword, International Association of Business Communicators Northwest Chapter, Gold Wing Touring Association, and the Redmond Young Authors Competition.
· Developed and executed communications strategies and branding/positioning initiatives which included complete website design and development, collateral, promotions, and book publishing, outreach and training programs, and local media relations. Analyzed, determined and managed client expectations, functional requirements, and specifications, producing deliverables within extremely tight budgets.
http://www.rasp.cc – (design & maintain)
http://www.pswte.org -- (designed and transitioned maintenance to another person)