Cell: 425-208-5130 | Messages: 425-885-0961
heavener@heavenr.com | http://www.heavenr.com
Marketing communications strategic development
· Develop and implement strategic plans for communication initiatives driven by organization objectives and marketing needs
· Create communications programs that identify and fulfill competitive needs and achieve measurable results
· Identify key benefits of products, services, corporate positions, programs, and policies, and communicate benefits and solutions to customers, partners, channels, investors, contractors/vendors, and other stakeholders
· Work closely with product and channel managers to position and target messages for specific audiences
· Develop and manage marketing and communications projects through all phases, including scheduling, creative development, issue resolution, version and change management, proofing, production, and post-project review
Brand equity and standards
· Identify and manage brand consistency and develop branding outreach, including brand placement, corporate identity and image development, and corporate/partner cooperative messaging
· Identify and implement improvements to corporate identity standards and promote consistent brand usage in web, print, sales collateral, and other communications.
Content creation
· Write and edit messages, content, scope, documentation, and reports
· Develop, write, design, and manage production of websites, web content, including writing and graphics, user interfaces (UI), site architecture, navigation, and accessibility
· Create, write, and manage external print collateral including magazines, newsletters, posters, flyers, direct mail, sales collateral, and brochures
· Create and manage development of photography and visuals, including planning and managing photo shoots, generating client approvals, and developing and creating visual programs for products and services
Communications counsel
· Provide communications counsel to executives, partners, and staff, including managing inquiries and sensitive topics
· Work closely with company managers, human resources, and benefit/service partners to determine specific messaging needs and implement communications through appropriate channels
· Collaborate effectively with international creative, sales, product marketing, engineering, and research departments in US, UK, Germany, Italy, Thailand, Singapore, Hong Kong, and Australia.
Measurement/analysis
· Survey audiences and marketplace, measure effectiveness of initiatives, conduct ongoing monitoring and analysis, and use metrics to improve materials and programs
Search engine optimization
· Boost website ranking and search engine index placement using effective traffic analysis and development/density of keywords
Media, press, and community relations
· Create and manage media relations, including writing press releases, developing press kits, developing white papers, and calling editors and reporters
· Manage press tours, product launches, tradeshows/exhibits, multimedia, presentations, special events, and corporate conference showcases
· Address inquiries from media, customers, partners/channels, investors, and other stakeholders, and provide counsel to managers and partners about methodology for handling inquiries and sensitive topics
· Serve as key spokesperson, develop corporate presentations, establish speaker’s bureau, and coach executives and managers for effective message delivery
Instructional design
· Develop all forms of on-demand sales, tool, and job-process training, including web-based (WBT) and instructor-led (ILT) for sales and technical audiences, and manage training from project scope and planning through course development and deployment using learning management systems (LMS) and evaluation
· Work closely with subject matter experts to design, pilot, and launch new curriculum, and review, edit, redevelop, redesign, and rebrand existing curriculum
Project management/budgeting
· Ensure program budgets, production timelines, and resource allocations are planned and delivered in support of business plans and objectives
· Supervise and mentor staff, contractors, and vendors across division boundaries, manage vendor negotiations, develop time and resource deployment schedules, and reduce expenses
· Develop strong personal relationship at all levels and with all stakeholders, including marketing, creative services, product development, operations, merchandising, human resources, public affairs, retail, and sales
Product placement
· Position products at test sites and with media for review and testing, and develop and cultivate testimonials
Localization/translation
· Create and develop multi-lingual print and online end-user documentation, user manuals, and help system