15803 Bear Creek Parkway, E502, Redmond, WA 98052
425-208-5130 | michael@heavenr.com | www.communicationsintegrator.com
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Over 15 years of experience in strategic planning and execution of large corporate communications programs that build brand awareness and generate leads using web, print, multimedia and special events for customers, business partners and internal/employee audiences.
Producer, Volt at Microsoft Windows Online, Redmond, WA 5/2010 – 10/2010
Developed pages and templates for Windows, Windows Online and Windows Live external websites.
· Updated content, created structures and maintain pages and templates in WinPub content management system.
· Assisted writers and content developers with content positioning for corporate and international markets and managed production processes.
Contracts Lead, Volt at Microsoft Contract Excellence Team, Redmond, WA 11/2009 – 4/2010
Brought in to test integrity of legal contract data posted on the web in 34 languages.
· Quickly learned and pioneered the use of SharePoint 2010 (beta); trained team on new features.
· Redeveloped and maintained the Contract Excellence portal which serves as a resource center for legal group, domestic and international sales teams and contract librarians.
Marketing Manager, Corestaff at Microsoft HRWeb, Redmond, WA 3/2009 – 6/2009
Managed content and communications website and print collateral used to market employee benefits programs and performance review training to managers by HR communications group of international software company.
· Worked closely with subject matter experts, content owners, and project teams to develop internal web and print communications.
· Edited written and visual content for clarity, accuracy, detail and brevity.
· Edited audio training scripts for enhanced acting performances and accessibility by podcast delivery; managed recording sessions and talent screening.
· Developed and maintained site content inventory, updating and tracking processes and site maintenance.
· Managed site/document planning, including wire-framing, mapping new and existing content to new structures, and adherence to corporate and business group style guides.
· Managed 1-2 staff and 3-5 external vendors on specific project timelines for marketing program development.
Web Content Editor/Producer, TechStaff/Pace Recruiting at MultiCare Health System, Tacoma, WA 9/2008-11/2008
Managed integration project merging content from two hospital employee websites into company-wide intranet using Broadvision/Oracle content management system for hospital staff, medical providers and health care professionals.
· Edited, rewrote and uploaded content, ensured site functionality and performance.
· Created structures and maintenance in content management system (CMS).
· Developed, maintained and supported website changes and updates, workflows and approval processes.
· Assisted human resources and employee communications departments to develop ongoing site strategies and wrote instructional documents for staff.
Web Producer, Partner Communications, Aquent at Microsoft SMS&P, Redmond, WA 8/2007 – 8/2008
Developed and facilitated website design, navigation, content flow, standardized content management and maintenance of website for partner and channel marketing group of international software company.
· Edited and updated written and visual content for all business groups; supported development of sales tools, presentations, collateral and all forms of communications.
· Deployed new intranet design, navigation and content and coordinated with technical staff for production, delivery of content, web statistics and traffic analysis reports.
· Managed site properties, naming, content, security and libraries for content, pages, documents, images/photos, page templates and all content.
· Conducted business processes scope analysis and reporting, maintained consistent issue tracking systems, monitored usage and traffic and developed site statistical reports.
· Trained program and communications managers to use SharePoint content management, page creation and usage tracking and traffic measuring/reporting tools.
· Managed user acceptance and site production testing for usability, functionality, design quality and accessibility of internal company-wide portal.
· Worked with stakeholders to develop testing for specific users that highlighted critical flaws in delivery and content; applied testing results to improving site before launch and during ongoing subsequent development.
· Managed disbursement and financial reporting for $250K development and $100K annual maintenance budgets.
Web Producer, S&T at Microsoft PCOE, Redmond, WA 9/2006 – 4/2007
Managed design, development and execution of programs for internal communications, intranet and website for the worldwide supply management teams for international software company.
· Monitored and evaluated effectiveness of SharePoint processes for driving stakeholder needs into program development, outreach programs, communications strategies and branding/positioning.
· Monitored web log files, developed web and budget analytics and created usage reports.
· Developed site specs and usability around new SharePoint structures and processes.
Product Marketing Program Manager, Volt at UIEvolution, Bellevue, WA 7/2005 – 7/2006
Planned and managed internal and external communications programs and budgets, including advertising, trade shows, audio-visual/presentations and training for product launches for wireless/mobile software company.
· Managed $150,000 tradeshow budget that contributed to $4 million in direct business.
· Wrote and edited external online and print content and internal training materials for international software tools developer; coordinated with technical staff for production.
· Supervised media relations, design and production agencies and vendors.
· Monitored and evaluated program effectiveness; produced user statistics reports.
· Supervised branding, including all collateral, handouts, signage, printing/mailing services, and direct distribution.
· Coordinated trade shows, including budgets, logistics, materials, preparation, shipping and travel arrangements.
· Hired and supervised external booth/signage, collateral and content, production, shipping, and union of up to 100 vendors in dotted line roles.
Web/Print Marketing Communications Manager, Tally, Kent, WA 9/1999 – 5/2004
Managed design, development and execution of integrated global marketing programs in technology, health care and retail industries, including company, subsidiary and retail partner websites, print collateral, email, advertising and direct mail campaigns, and customer service for international computer printer manufacturer.
· Managed $400,000 collateral and production budget and $250,000 web development budget; managed 7-10 direct reports, 15 dotted line staff.
· Developed marketing campaigns using international websites, multimedia and digital assets, advertising, online and onsite special events, training and trade shows.
· Developed and implemented new website standards, style guides, design, navigation, content creation, change/update, workflows, approval processes and security.
· Wrote, edited and created internet, intranet and external content, working closely with product managers, marketing, sales teams and technical staff.
· Created, edited and optimized digital assets, photos, images and graphics to match content; developed and maintained image libraries for internal and external uses by employees, partners and customer.
· Created and maintained page templates and template hierarchy. Developed websites, content inventories and graphics templates for use by partners, engineering, customer service, quality assurance, human resources and sales and marketing.
· Trained IT, engineering and technical employees in production and delivery of web services, statistics, traffic analysis, reports and online support for employees, customers, sales and marketing.
· Planned usage and deployment of worldwide websites and intranets, outbound and inbound web servers, security and firewalls, and conduct day-to-day technical administration and maintenance.
· Managed all websites and solutions hosted on IIS and Apache servers, including researching and implementing high-level security, high-level delivery and deployment, and content management processes and technologies.
· Increased website traffic by 700% by working collaboratively with product managers, sales managers, IT, engineers and service/support groups to improve content and technology.
· Boosted lead generation by 200% by strategic analysis and application of survey, traffic and other measurements.
· Supervised design vendors and production of full-color printing, digital production, mailing and fulfillment.
· Led cross-division international teams to identify intra-departmental content and branding needs, and improve processes and communications.
· Managed all site and project testing functions, including user acceptance testing for international website. Developed testing processes, applied testing standards and collaborated with engineering group to ensure all testing goals were achieved.
· Developed dual delivery processes using IIS and Apache servers, including discovering an obscure Apache error-trapping code that enabled staging and production using common server side page code on dissimilar operating systems.
· Tested usability, design, architecture, navigation and function of websites.
· Reduced web development budget by 60% by negotiating rates with design and production vendors and service providers, bringing user testing in house, and applying emerging server side technologies.
· Hired, directly managed, and mentored content, graphics, and technical support staff and supervised content, graphics, design, and production vendors in dotted line roles.
Consumer Documentation Lead/Web Producer, S&T at Microsoft Exchange, Redmond, WA 6/1997 – 8/1999
Executed product and technical communications programs for international software company.
· Reduced localization budget by 50% by working with internal staff and international vendors to develop tools that identified previously translated content.
Marketing/Sales Communications Manager, Rena Ware, Redmond, WA 7/1980 – 11/1996
Managed international marketing communications programs, including planning, strategies, training, and branding/positioning initiatives for international consumer products company; managed $1.75M budget, 10 direct reports and 30 dotted line production contributors.
· Managed creation, design, development and execution of customer communications, collateral, field newsletters, glossy sales magazines, audio-visual productions, presentations and training materials.
· Advised corporate executives, department managers and field sales managers on communications policy, strategy, implementation and tactics.
· Supervised in-house staff, freelancers, agencies, vendors, and production companies and led cross-division teams, including creative, IT, translations and product development.
· Created and managed international media/press relations and advertising campaigns.
· Supervised design vendors and production of full-color printing, digital production, mailing and fulfillment.
· Developed communications programs that delivered 20% increase in worldwide sales ($13 million) by identifying consumer needs and developing communications programs fitted to corporate objectives.
· Hired, trained, mentored and managed content, writing/editing, graphics, technical support, translation, clerical, and field enablement staff, and up to 30 in dotted line roles covering content, graphics, design, regulatory, research, and development.
· Reduced operating budget by $.5 M by researching and applying new/emerging technologies and negotiating new rates with external vendors.
Master of Arts, Business/Organizational Management, University of Phoenix, Renton, WA
Bachelor of Arts, Communications/Journalism, Eastern Washington University, Cheney, WA
Accredited Business Communicator (ABC); Member, IABC.
Content/Tools
Microsoft Word, PowerPoint, Excel, Outlook, Access, Project, Visio, OneNote, InfoPath, SharePoint
Web/Internet
Microsoft SharePoint (MOSS) 2007/2010, HTML/XHTML, CSS, Dreamweaver/HomeSite, JavaScript, Apache, XML, Broadvision/Oracle, Internet Information Services (IIS), WinPub, Visual Studio
Graphics/Print
Adobe Photoshop, Illustrator, Flash, InDesign
Video/Audio
Cameras, online and offline editing, teleprompters, sound recording and mixing, multimedia streaming, podcasting
Style Guides
Associated Press Stylebook, Microsoft Manual of Style for Technical Publications, Chicago Manual of Style, APA, MLA
Projects included work for: Seattle YMCA, Redmond Association of Spokenword, International Association of Business Communicators Seattle Chapter, Gold Wing Touring Association, Puget Sound Chrysalis, Redmond Regional Library, Redmond Young Authors Competition, Redmond United Methodist Church and Redmond Community Forum.
· Developed communications strategies and branding/positioning initiatives for tax-exempt organizations, and counseled boards of directors, advisory groups and membership professional development leaders.
· Guided website and brochure/newsletter redesigns and overhauls, content and templates for collateral, promotions, book publishing, outreach, audio and video, training programs and local media relations.
· Assessed, determined and managed client expectations, functional requirements and specifications, timelines and managed budgets ranging from $500 to $10,000.
· Managed external designers, writers, editors, content developers, and production vendors.