Michael Quin Heavener

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Matrix of skills

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  Line item list of skills  

What makes my career successful is a synthesis of experiences and success in the following areas—applied liberally to everything I do—from enhancing return on investment for international corporations, to developing community support for non-profit organizations, to extending a helping hand to my colleagues, co-workers, supervisors, and friends.

These skill links will display pop-ups detailing my experience in each category. There may be some similarity between terms. Some terms may be used in more than a single category.

     
    
    
    


Accessibility:  Improve site accessibility 100% and exceed all accessibility regulations, standards, and laws. Ensure compliance with Rehabilitation Act of 1973 sections 503, 504, and 508 and the Americans with Disabilities Act of 1993 (ADA). Encourage and train others, including engineering group, to implement and use accessibility technologies for compliance. Research and implement standards, processes, and structures long before they became requirements.
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Accuracy/Timeliness:  Proactively manage projects to meet organization deadlines accurately and on time. Set schedules and influence compliance. Energize others with needs and benefits of achieving deadlines, resolving details, and ensuring correctness and precision. Coordinate details and make sure all issues are identified and finished.
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Added Value:  Develop perceived and real value-added lead generation, communications, sales development, and training to marketing group programs, communications, and activities. Promote products, services, and programs that influence internal clients to support group endeavors and approve program budgets. Build valuable relationships with clients and client groups to help identify and develop strategies, resources, and processes/tools.
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Advertising/Direct Marketing:  Create, develop, and manage advertising and direct marketing initiatives that communicate benefits and advantages of products and services. Analyze impact of advertising and direct marketing for return on investment. Develop content. Work with media placement to best position advertising in print and online. Select and manage advertising and mailing vendors for content, production and distribution.
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Advertising/Promotions:  Actively promote organizational services and products throughout wide range of key constituencies and stakeholders including customers, staff, management, partners/channels, investors, and community. Create, develop, and manage advertising and promotional initiatives that communicate benefits and advantages of products and services. Analyze impact of advertising and promotions for return on investment. Develop content. Work with media placement to best position advertising in print and online.
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Agency/Vendor Management:  Identify agencies, vendors, suppliers, and in-house and outsourcing opportunities. Negotiate with public relations, event, design, and creative agencies, vendors, and freelance/contractors. Manage resource identification, implementation, and production. Supervise agency/vendor milestones and progress and report progress to appropriate managers/stakeholders. Review handoffs and programs and adjust programs and processes as needed. Develop timelines and life cycles and communicate program, project, and process information to all participants.
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Archiving:  Develop methods and resources to archive and manage creative assets including databases, onsite and offsite storage, network and server-based filing systems, and paper-based filing systems. Administer asset management systems and services. Mentor personnel to use backup and storage options effectively and regularly.
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Audience Definition/Positioning:  Analyze behavioral and traffic patterns to identify trends and directions. Research trends and knowledge bases for further concentration of resources. Survey audience for trends and needs. Review traffic patterns and data utilization to determine strengths and weakness limitations.
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Audio Production/Direction:  Write, direct, and produce corporate audio media for training and for promotion of special events, services, products aimed at customers and independent dealer contractors. Hire and work closely with outside production facilities and vendor staff, freelance talent, and studios. Operate audio mixing, recording, and teleprompting equipment.
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Audio Visual Production/Direction:  Write, direct, and produce corporate audio and visual media, including videos, for training and for promotion of special events, services, products aimed at customers and independent dealer contractors. Hire and work closely with outside production facilities and vendor staff, freelance talent, and studios. Operate audio mixing, recording, and teleprompting equipment. Develop online and offline video and multimedia for seminars/workshops, web deployment, and CD-ROM delivery. Present visual and auditory information in seminars and workshops before groups ranging from five to 500.
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Branding/Brand Development:  Identify and establish distinctions, needs, focuses, and objectives to differentiate company branding programs from competitors. Develop style guides and train others in branding and style usage. Develop branded materials widely accepted for use by business partners and marketing channels. Create identity materials and graphics. Bring widely varied marketing literature and websites into compliance with branding goals and strategies.
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Budget Planning/Management:  Develop budgets for organization-wide communications programs as well as individual projects to fit needs of strategic planning and implementation. Monitor and track expenses and revenues and adjust programs/projects and budgets accordingly. Manage budgets proactively to meet objectives of organization and programs/projects. Report budget compliances and issues to management.
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Business Development:  Work closely with management to identify sources of revenue and strategies to develop commerce using communications, training, and public relations. Research processes and apply practices to existing and anticipated development tools and vehicles. Meet with and educate clients and business revenue sources about objectives of organization and goals of development activity.
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Business Practices/Principles:  Apply business standards, practices, principles, theories, and concepts to creative development. Write and implement return on investment strategies and programs. Apply knowledge of information technology, human resources, organizational development and culture, sales, marketing, finance, international commerce, regulatory processes, economics, and education.
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Case Studies:  Research customer/partner utilization and deployment of products and services. Interview customer/partner managers and personnel for information. Write case studies, white papers, and testimonials. Research and collect customer and partner testimonials.
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Channel/Market/Partner Development:  Work closely with partnering companies, service providers, value-added resellers, and sales and marketing groups and managers to develop strategies for effective channel communication. Identify key channel opportunities. Develop excellent relations with managers and representatives. Work with channel managers and representatives to research and discover partner/reseller needs. Create communications messaging and tools to assist partners/resellers in developing effective communications. Measure effectiveness of initiatives and improve materials and programs.
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Change Management:  Manage changes to, and within, organizations and projects with flexibility. Quickly determine issues and develop resolutions aimed at controlling/containing future issues. Build effective relationships with all stakeholders and community and influence others on need for solutions. Educate staff, management, partner/channels, vendors, and customers about the effects of changes and methods for persevering through changes.
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Clear/Accurate/Compelling:  Create and develop communications that are clear, well-defined, accurate, timely and up-to-date, accessible to all stakeholders, and compel readership. Develop and implement strategies supporting accuracy and effective communications. Work with and train managers to understand the value of effective communications and need for accuracy, candor, and empathy.
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Client Interaction/Liaison:  Work closely with external and internal clients to develop strategy, plan programs and projects, and develop information and materials to meet clients' objectives. Solicit input from clients throughout entire process. Incorporate clients into cross-functional teams whenever possible, and maintain effective communication with client at all times. Train clients as needed to understand objectives and methodologies.
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Coach Executives:  Train executives and managers in effective use of presentations, personal speaking, and speech aids. Establish training methodologies to ensure delivery with polish and ease. Work closely with executives, managers, speakers, and presenters to improve and enhance content, performance, and delivery.
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Coaching/Mentoring:  Assist staff, contractors, vendors, and cross-functional teams to understand communications programs and technologies, including print, multimedia, Internet, intranet, and spoken/presented. Teach computer technology and software usage. Mentor one-on-one, and train small and large groups, to build understanding and comprehension of effective communications and technology deployment. Write training materials and presentations, and develop and present training workshops.
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Collaboration/Coordination:  Work closely with other departments and staff, management, and cross-functional teams across all business units, divisions, and departments worldwide. Solicit input from all stakeholders. Collaborate on strategic planning and program development for the widest mix of communications functions. Coordinate cross-functional projects and processes ensuring achievement of objectives and deadlines.
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Communication Counsel:  Advise executives and managers about effective community-based, business-to-business, and business-to-consumer communications strategies, practices, and processes. Advise all personnel about advantages/disadvantages of specific communications materials, tools, and methodologies, and influence choice of effective tools, processes, and materials.
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Communications Management:  Develop communications strategies and key messages, and determine and implement processes and programs, for internal and external audiences, including staff/personnel, media, partners/channels, customers, and investors. Develop and create written and visual communications, including print collateral, newsletters, websites, multimedia, CD-ROM, and other tools and media. Manage internal/external staff, contractors, and vendors in development of communications. Work with senior managers to influence and gain support for solutions and materials. Manage communications throughout development life cycle.
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Communications Practices/Principles:  Apply communications standards, practices, principles, theories, concepts, and tools to message and content development. Write and implement return on investment strategies and programs. Apply knowledge of information technology, human resources, organizational development and culture, sales, marketing, finance, international commerce, regulatory processes, economics, and education to influence key stakeholders and message recipients to take favorable action.
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Communications Support and Facilitation:  Work closely with cross-functional managers and content developers throughout company to identify existing and new messages and develop effective communications. Provide guidance for research, writing, training, editing, and production. Provide input into creative processes and development life cycles. Create calendars and set deadlines, and follow up as necessary with content providers and vendors to ensure delivery of messages on schedule.
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Communications/Website Counsel:  Advise executives, managers, and stakeholders about effective community-based and business-based print, web/Internet, and communications strategies, practices, and processes. Advise all stakeholders about advantages/disadvantages of particular web and communications tools and methodologies, and influence choice of effective tools, processes, and vehicles.
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Community Relations/Outreach/Awareness:  Develop community building program that include websites, enhanced newsletter content, and personal contact with community members and stakeholders. Address community needs related to organizational strategies and objectives and communicate programs and needs mitigation. Increase community awareness of organization by more than 50 percent.
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Consensus Building:  Work closely with partners, managers, and human resources to identify areas of consensus. Lead and work closely with cross-functional teams to enable consensus building programs and develop tools and communications. Develop relationships throughout organization, especially where relationships and synergies do not previously exist. Collaborate on programs and projects with other organizations.
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Contracts/Negotiation:  Identify opportunities to generate value. Estimate needs and resource demands of programs and projects. Develop request-for-proposal (RFP) and request-for-quotation (RFQ) documents. Analyze and evaluate return submissions. Negotiate with vendors, agencies, and freelance/contractors for optimal mix of price, turn-around, and quality. Develop contracts and covenants for work, materials, equipment, contingencies, and staffing.
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Consultants and Vendors:  Work closely with other consultants and vendors across all business units, divisions, and departments worldwide. Solicit input and assistance for programs and methodologies. Collaborate on strategic planning and program development for the widest mix of involvement. Coordinate cross-functional projects and processes ensuring achievement of objectives and deadlines.
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Content Creation/Management:  Develop and create written and visual content for print collateral, newsletters, websites, multimedia, CD-ROM, and other communications tools and media. Manage internal/external staff, contractors, and vendors in content development. Manage content development throughout development life cycle and using content management systems. Advise other departments and groups about content development practices and principles.
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Content Maintenance:  Develop content maintenance schedules. Deploy maintenance tools, including content management systems, version control, and editing/coding tools. Update and refresh content as needed for client needs and visibility. Update and add content as dictated by product and service marketing.
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Corporate Communications:  Develop all types of corporate communications, including partner, business, stakeholder, media, community, and employee communications, which promote corporate programs, products, and services internally and externally through print collateral, publications, press releases, training materials, websites, visual media, and interactive.
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Corporate Identity:  Identify areas of corporate identity for active promotion and improvement. Work closely with managers and other divisions to seek identity building opportunities. Develop identity and branding tools and programs. Train others to promote identity/branding.
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Corporate Spokesperson:  Answer inquiries to organization from media, customers, partners/channels, investors, and other stakeholders. Present organizational messages using verbal, visual, and written communications. Provide counsel to managers and other divisions about potential inquiries and methodology for handling sensitive topics. Stay current with trends and maintain databases of answers. Ready to respond at any time (24/7) as needed.
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Cost Containment:  Negotiate with vendors, agencies, and freelance/contractors for optimal mix of price, turn-around, and quality. Monitor and track expenses and revenues and adjust programs/projects and budgets accordingly. Manage budgets proactively to meet objectives of organization and programs/projects. Determine needs of projects and develop processes, schedule, and workflows to control costs while achieving/improving quality. Use knowledge of development life cycle to identify areas for improvement, improve workflow, and alleviate issues before they become problems.
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Creative Asset Management:  Develop methods and resources to archive and manage creative assets including databases, onsite and offsite storage, network and server-based filing systems, and paper-based filing systems. Administer asset management systems and services. Mentor personnel to use backup and storage options effectively and regularly.
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Creative/Conceptual Direction:  Create, instigate, imagine, and develop visual, written, and oral/presented concepts for print, websites/webcasts, conferences, events, CD-ROM/DVD, and television. Apply artistic talent and background to executing creative imaginings. Conceptualize creative results from idea stage through delivery. Use tuned sense of composition and design to craft effective materials. Write, design, photograph, illustrate, and produce content as needed to achieve goals.
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Crisis Management and Communications:  Determine levels of urgency and assess situations to identify potential patterns of concern and ranges of potential resolution. Confer with senior management to present problems and solutions, and to influence and gain management support for solutions and procedures. Met as appropriate with internal and external stakeholders including media, partners/channels, customers, and investors.
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Cross-Browser Specifications:  Test all web content in all browsers, all versions, and all OS/platforms for appearance, functionality, and compatibility. Use systematic testing methodology and multiple computers when necessary to ensure completeness of tests. Develop new or replacement structures and content based on test results.
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Cross-Browser Testing:  Test all web content in all browsers, all versions, and all OS/platforms for appearance, functionality, and compatibility. Use systematic testing methodology and multiple computers when necessary to ensure completeness of tests. Develop new or replacement structures and content based on test results.
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Cross-Functional/Cross-Division Teams:  Establish and manage teams with expertise from throughout organization. Set meeting agendas. Develop workflow and assignments. Provide feedback and review milestones. Train and mentor team members to achieve organizational goals.
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Cross-Functional Websites:  Create, develop, and maintain Internet and intranet websites focused on specific needs of key stakeholders. Work closely with stakeholders to identify needs, develop delivery processes and mechanisms, and present information in the most favorable ways. Work closely with and lead cross-functional teams of content authors and technology developers. Promote websites as needed to target constituencies and audiences.
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Culture Enhancement/Awareness:  Analyze and identify key components of corporate culture. Develop communications strategies to improve awareness of culture throughout organization, internally, and externally where appropriate. Work with key stakeholders to identify needed changes to culture and to communicate benefits of cultural change throughout organization.
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Customer Experience Management:  Analyze customer needs and expectations. Develop customer relations programs and customer focused communications to promote tools, products, and services. Solve customer problems and meet customer needs. Develop and manage customer data collection and lead generation processes. Develop customer facing interfaces and interactive media using analysis/feedback and based on current trends.
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Customer Satisfaction:  Lower costs of interaction and increase productivity. Diagnose problems rapidly and effectively, reduce handle times, increase resolution, and eliminate backlogs. Reduce downtime and increase quality of resolutions. Determine, understand, anticipate, and respond quickly to needs and demands of customers. Identify trends and analyze competition to attract new customers.
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Customer Support and Marketing:  Work closely with sales and marketing groups and managers and customer support/service teams to develop strategies for effective communication. Identify key messaging opportunities. Work with managers and executives to research and discover needs. Create communications messaging and tools to develop effective communications. Measure effectiveness of initiatives and improve materials and programs.
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Data Analysis:  Analyze internal and external data, including measurements/metrics, web logs, and survey results. Develop databases and mine data for trends and key messages. Develop methodology to convert data and analysis into objectives and results. Create and write briefs, in-depth reports, and executive summaries.
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Database Design/Management:  Create, develop, and manage scalable databases for customer relations, asset management, metrics analysis, and management information reporting. Work closely with cross-functional groups and other departments to develop and deploy databases across web sites and intranets for information gathering, lead generation, and asset tracking. Train others to develop, deploy, and use databases.
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Deadline Driven:  Proactively manage projects to meet tight, often crucial organization deadlines and fulfill contracts at or under budget. Set schedules and influence compliance. Energize others with needs and benefits of achieving deadlines. Monitor overall program aspects and coordinate project details to make sure all issues are identified and finished.
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Defining Initiatives:  Determine and define communications initiatives including direction, scope, presentation/vehicle, style and tone, budgets, and resources. Develop return on investment reports. Discuss ramifications with managers, vendors, and staff. Recommend initiatives for management consideration and worked to influenced selections.
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Delegating:  Develop assignments for staff, freelance/contractors, and vendors. Break down projects and schedules into workable tasks and responsibilities. Delegate tasks to personnel as appropriate for skills levels and experience. Follow up as appropriate to ensure staff performance and achievement of assigned duties and responsibilities.
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Delivery/Development:  Manage projects through development from analysis to delivery. Develop life cycle schedules. Track project progress and quality of deliverables. Proactively monitor development and delivery milestones for issues and adjust plans at ensure compliance and achievement of objectives and deadlines.
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Departmental/Key Stakeholder Liaison:  Work closely with managers, executives, and influential stakeholders throughout all departments and areas of expertise. Develop effective relationships, provide needed information and analysis, and increase comprehension for communications programs and benefits. Provide support for departments and stakeholders to write articles and speeches, and help develop "pet programs."
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Dependable/Flexible:  Respond immediately to requests for information or action. Maintain consistency throughout projects/processes. Stay in touch with teams and managers throughout projects/processes. Assist others with needs toward common objectives. Rearrange schedules to meet contingency needs. Establish priorities based on overall programs and progress toward objectives.
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Design/Layout:  Develop strong layouts for print and web using Illustrator, Photoshop, QuarkXpress, HTML, and a variety of other programs and tools; use extensive production knowledge and experience to create materials which took advantage of process/print technologies while avoiding delay causing problems.
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Design Coordination:  Coordinate design processes using process management and design software tools. Work closely with graphic artists, designers, developers, and deployment teams. Coordinate creative development and user interfaces for print, web, software, CD-ROM, and multimedia projects. Create templates, design comprehensives (comps), and visual feedback tools. Maintain communications with all cross-functional teams and contributors.
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Design Management:  Proactively manage projects with strong eye for details and intricacies. Determine all variables and identify most likely candidates for problem resolution. Coordinate details and made sure all details are identified and finished. Develop stunning graphics and visuals, and create integrated written/visual collateral that influences recognition and action.
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Detail Oriented:  Proactively manage projects with strong eye for details and intricacies. Determine all variables and identify most likely candidates for problem resolution. Coordinate details and made sure all details are identified and finished.
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Development and Delivery:  Manage projects through development from analysis to delivery. Develop life cycle schedules. Track project progress and quality of deliverables. Proactively monitor development and delivery milestones for issues and adjust plans at ensure compliance and achievement of objectives and deadlines.
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Development Life Cycle (SDLC):  Manage projects from analysis to maintenance including process documentation, development, production, and distribution. Develop life cycle schedules. Track life cycle progress. Report to management about milestones achieved. Proactively monitor life cycle for issues and adjust plans at ensure compliance and achievement of objectives and deadlines.
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Direct Mail:  Develop direct mail communication and distribution. Create and manage content development. Negotiate with creative, production, and mailing vendors. Use variable data merges and on-demand printing. Develop mailing databases and work with mailing vendors to perform postal certifications. Work with bulk mailing vendors and postal authorities to stay within budget, meet deadlines, and preserve information appeal.
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Direct Marketing/Advertising:  Create, develop, and manage advertising and direct marketing initiatives that communicate benefits and advantages of products and services. Analyze impact of advertising and direct marketing for return on investment. Develop content. Work with media placement to best position advertising in print and online. Select and manage advertising and mailing vendors for content, production and distribution.
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Diversity/Inclusivity:  Actively embrace and promote diversity in all aspects. Develop relationships with and work well with persons from other origins, cultures, ages, and nationalities. Encourage different viewpoints and solicit alternatives from other persons and resources. Communicate diversity using wide range of tools and messages, often tuned to specific group needs.
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Documentation/Technical Communications:  Develop documentation plans based on product and corporate strategies. Perform scope analysis and create scope reports. Write and edit documentation and technical communications, including help, manuals, training materials, end-user and outward facing documentation, manuals, and guides, and internal tool instructions. Work closely with writing/editing teams and product managers to document products and services.
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Dynamic/Proactive:  Work well in dynamic environments. Take dynamic charge of programs, projects, and assignments. Manage duties proactively and with enthusiasm. Approach others for input and information, offer recommendations and input, and productive relationships with other trendsetters and leaders. Plan follow-up and collaboration in advance as part of process strategic development.
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Editing:  Edit content with eye toward effective communication and adherence to corporate and style usage. Edit material from outside resources including staff, management, freelancers/contractors, and vendors. Edit materials including educational/training, news, feature, informational, management messaging, magazines/newsletters, posters, flyers, email messaging, direct mail, and technical documentation.
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Editorial Processes:  Manage editorial processes from strategic development through final distribution. Identify content resources and acquisition models. Identify scope, length, tone, placement, and flow of content, including headlines, blurbs, body copy, breakouts, and sidebars. Develop content workflow. Train and mentor authors/contributors to meet editorial deadlines and objectives. Review content at strategic milestones and provide feedback.
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Editorial Reviews:  Manage review processes from strategic development and conceptualization through final distribution. Review content at strategic milestones and provide feedback. Identify content resources, acquisition models, scope, length, tone, placement, and flow of content and review development to ensure delivery on time and on budget. Review and manage content workflow to meet editorial deadlines and objectives.
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E-commerce/E-marketing:  Develop and manage marketing (lead generation) and e-commerce (merchandising) websites. Work closely with product managers, sales and marketing executives, and information technology groups to implement appealing functional content and technology specifics. Create content and catalogs of available products and aftermarket services and provide online ordering and payment.
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Electronic Media:  Create, develop, manage, and implement communications processes and messaging for distribution through electronic technologies including e-mail, web sites, weblogs, webcasts and e-seminars, and other e-marketing vehicles. Work closely with information technology groups to research and implement technological specifics including servers, networks, programming, gateways, and telecommunications interchanges.
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E-mail/E-marketing:  Create, develop, manage, and implement communications processes and messaging for distribution through electronic technologies including e-mail, web sites, weblogs, webcasts and e-seminars, and other e-marketing vehicles. Work closely with information technology groups to research and implement technological specifics including servers, networks, programming, gateways, and telecommunications interchanges.
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Employee Communications:  Communicate corporate positions, programs, and policies using wide variety of vehicles and processes including magazines/newsletters, Intranet, webcasts, email messaging, and events/conferences; work well with, and manage, cross-functional teams across division boundaries. Work closely with human resources to identify employment issues and communicate solutions to employees and management.
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End User Experience:  Create positive and rewarding user experiences in print, online, and multimedia forms, using communications best practices, principles, theories, and current trends. Develop information and message paths to influence end users to take desired actions and achieve desired responses. Control stimuli to maintain progress and keep end users focused on end goals.
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End User Feedback:  Analyze customer needs and expectations. Develop customer relations programs and customer focused communications to promote tools, products, and services. Solve customer problems and meet customer needs. Develop and manage customer data collection and lead generation processes, including surveying end users and customers for feedback. Develop customer facing interfaces and interactive media using analysis/feedback and based on current trends.
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Enhance Understanding and Pride:  Develop communications and promotional programs and vehicles to build understanding of organization's goals/objectives, products, services, and communities. Enhance and influence pride, approval, and satisfaction for organization with internal audiences, customers, partners, and other stakeholders. Create and implement feedback mechanisms and surveys to determine stakeholder needs and build relationships.
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Evaluation/Data Analysis:  Review research and measurement results and determine validity of data. Interview resources, internal and external personnel, and industry and topic experts. Evaluate responses to project/program needs, changes of direction, and methodologies, based on research and interviewing. Report results of evaluations to management and teams.
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Event/Exhibit Coordination:  Work closely with marketing and sales managers to develop strategies and schedules for tradeshows/exhibits, seminars/workshops, training courses, product launches, press tours, multimedia, presentations, special events, and corporate conference showcases. Work closely with and negotiate effectively with vendors to implement and expedite transportation, booth placement and appearance, set-up, publicity, equipment, graphics, and staffing.
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Executive/Key Stakeholder Liaison:  Work closely with managers, executives, and influential stakeholders to develop effective relationships, provide needed information and analysis, and increase comprehension for communications programs and benefits. Provide support for executives and stakeholders to write articles and speeches, and help develop "pet programs."
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Executive/Manager Liaison:  Work closely with managers, executives, influential stakeholders, and cross-functional team leaders throughout companies to develop effective relationships, provide needed information and analysis, and increase comprehension for communications programs and benefits. Work closely with executives and management to acquire knowledge, develop content and tools, and broaden their access to needed stakeholder constituencies.
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External Communications:  Communicate products, services, corporate positions, programs, and policies using wide variety of vehicles and processes including magazines/newsletters, Internet, webcasts, email messaging, and events/conferences; work well with, and manage, cross-functional teams across division boundaries. Work closely with sales and marketing to identify key benefits, recognize issues, and communicate solutions to customers, partners, channels, contractors/vendors, investors, and other stakeholders.
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External Agency Management:  Negotiate with public relations, event, design, and creative agencies, vendors, and freelance/contractors. Manage resource identification, implementation, and production. Supervise agency milestones and progress and report progress to appropriate managers/stakeholders. Review handoffs and programs and adjust programs and processes as needed. Develop timelines and life cycles and communicate program, project, and process information to all participants.
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Feedback Monitoring:  Analyze customer needs and expectations. Develop customer relations programs and customer focused communications to promote tools, products, and services. Solve customer problems and meet customer needs. Develop and manage customer data collection and lead generation processes, including surveying end users and customers for feedback. Develop customer facing interfaces and interactive media using analysis/feedback and based on current trends.
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Follow Through/Follow Up:  Maintain constant and ongoing communication with key stakeholders, resource vendors, and cross-functional teams. Develop reporting tools and processes to ensure effective management of programs and projects. Follow up with contributors to make sure deliverable milestones are achieved. Follow up with managers and supervisors to ensure continued buy-in and support for programs and projects.
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Functional Specifications/Requirements:  Develop, create, and write functional specifications for products, services, tools, and communications vehicles. Develop scope, established review processes and life cycles, developed workflow breakdowns and schedules. Train others to use specifications and apply breakdowns/schedules to achieve deadlines and budgets.
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Functionality/Usability:  Monitor websites, web servers, and coding to ensure all functionality is supported and operating correctly. Evaluate new trends and apply appropriate trends to websites to enhance functionality. Monitor websites and functions for optimal usability, including surveying users and customers for feedback. Modify websites and servers as appropriate to improve usability.
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Graphics and Design:  Conceptualize, create, and develop visual graphics and photography. Design and create print layouts for magazines, collateral, and other paper-based media and visual interfaces for websites and CD-ROM. Design graphics using illustration software and edit/manipulate photographs using Photoshop. Supervise graphics and design staff, contractors/freelance, and vendors.
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Graphics/Design Management:  Supervise graphics and design staff, contractors/freelance, and vendors. Lead and train designers to conceptualize, create, and develop visual graphics, and photography, and create print layouts for magazines, collateral, and other paper-based media and visual interfaces for websites and CD-ROM. Create processes, schedules, and development plans, and review milestones and provide feedback.
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Headline Writing:  Create effective, eye-catching headlines for web sites, newsletters, collateral, and training materials. Analyze audience needs for headlines and content. Develop headline style guides and user interface placement. Develop control processes to ensure consistency across all materials and all web sites, by all content creators.
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Help System Writing/Creation:  Create effective, functional help systems and user help documentation. Analyze audience needs for content and structure. Work with WinHelp, HTMLHelp, RoboHelp, and other help systems development/conversion programs and tools. Develop consistent interfaces, style guides, and navigation structures. Work with other content creators to endure consistency, meet deadlines, and incorporate all necessary information.
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High Volume:  Manage projects (variously) containing 800-plus printed pages, 600,000-plus copies/impressions, 35 languages, 1,200-plus web pages, 6,000 images, and $1.5 million budgets.
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HTML, CSS, JavaScript, ASP:  Quickly create and write complex HTML/CSS pages using simple text editors (such as Windows Notepad). Knowledgeable about differences in handling between browsers and platforms. Able to manipulate JavaScript and ASP within website frameworks.
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Human Resources:  Work closely with Human Resources managers and staff to communication benefits, compensation, programs, changes, standards, and expectations to employees throughout organization. Develop employee communications strategies and programs. Create key messages supporting employees and Human Resources initiatives in all appropriate media. Coordinate employee communications initiatives with all departments and with other communications programs.
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Image Development:  Identify and establish distinctions, needs, focuses, and objectives to differentiate company image from competitors. Develop image enhancement materials widely accepted for use by business partners and marketing channels. Create identity materials and graphics. Bring widely varied marketing literature and websites into compliance with imaging/branding goals and strategies.
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Inclusivity/Diversity:  Actively embrace and promote diversity in all aspects. Develop relationships with and work well with persons from other origins, cultures, ages, and nationalities. Encourage different viewpoints and solicit alternatives from other persons and resources. Communicate diversity using wide range of tools and messages, often tuned to specific group needs.
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Increase Employee/Internal Awareness:  Analyze employee and internal needs and expectations. Develop community building programs and communications, including websites, enhanced newsletter content, and personal contact, to promote tools, products, and services solving problems and meeting stakeholder needs. Address employee community needs related to organizational strategies and objectives and communicate programs and needs mitigation. Develop messaging using analysis/feedback and based on current trends.
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Increase Stakeholder Awareness:  Analyze stakeholder needs and expectations. Develop stakeholder relations programs and stakeholder focused communications to promote tools, products, and services Solve problems and meet stakeholder needs. Develop stakeholder messaging using analysis/feedback and based on current trends.
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Identity/Brand Development:  Identify and establish distinctions, needs, focuses, and objectives to differentiate company branding programs from competitors. Develop style guides and train others in branding and style usage. Develop branded materials widely accepted for use by business partners and marketing channels. Create identity materials and graphics. Bring widely varied marketing literature and websites into compliance with branding goals and strategies.
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Indexing:  Create indexes for effective content navigation and ease of use. Indexed content based on topics, keywords, organization, and structural levels. Used indexing tools, including Microsoft Word. Produced indexes for print, web, multimedia, and CD/DVD.
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Industry Knowledge:  Research and apply industry standards to creative development. Consult with industry experts to uncover trends and learn new processes and technologies. Network with industry leaders and collaborate on knowledge base expansion.
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Influence/Persuade:  Successfully influence stakeholders (managers, teams, channels/partners, resources) of program and process value, including improving content delivery, applying changes in tone and voice of communications, and better defining audiences.
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Information Gathering/Reporting:  Research and gather information about project specifics, including background, history, measurement results, validity of data, and expert knowledge. Read current trend and data reports. Interview resources, internal and external personnel, and industry and topic experts. Report results of research to management and teams and apply research to successful completion of projects.
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Innovative Solutions/Strategies:  Research solutions and apply strategies to discovery processes and encourage innovation. Develop atmosphere of creativity that embraces free exchange of ideas and encourages collaboration and innovation.
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Inspirational/Enthusiastic:  Create inspirational opportunities. Write and produce inspirational messages. Show enthusiasm for assignments and in collaborations. Encourage and promote enthusiasm in others.
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Instructional Design:  Work with subject matter experts and managers and conduct task analysis to determine course content. Analyze learners and learning process to accurately target course. Design evaluation criteria, tests, and exercises. Determine constraints and restrictions affecting course design. Select instructional methods and determine best course structure and flow. Apply principles of learning and write course objectives. Develop course materials, including lesson plans, instructor and user Guides, presentations, and handouts. Conduct developmental tests of course materials, evaluate course results, and report results.
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Internal/Employee Communications:  Created, developed, and managed communications processes and vehicles to reach, inform, and educate internal audiences including employees, members, partners, and cross-functional teams. Worked closely with human resources staff, company managers, and benefits coordinators to determine specific messaging needs and implement communications through appropriate internal channels.
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Internet Marketing:  Work closely with stakeholders, sales and marketing groups, and managers to develop strategies for effective Internet marketing and communication. Identify key Internet opportunities. Work with channel managers and representatives to research and discover web-based and e-marketing needs. Create online messaging and tools to assist stakeholders in developing effective Internet communications. Measure effectiveness of Internet initiatives and improve materials and programs.
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Interviewing:  Interview resources, internal and external personnel, and industry and topic experts to gather information and data about programs and projects. Ask leading questions and solicit feedback to improve assignments and create new opportunities. Use formal meetings and scheduled appointments to incorporate expert information and testimony. Use open door and informal (ad hoc) opportunities to best advantage.
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Issues/Advocacy Communication:  Develop and write messages advocating organizational issues and concerns. Distribute information about and promote support for issues among stakeholders and community. Work closely with constituencies and community to develop tracking, measurement, and communication methods to deal with long-term and fast-breaking issues and change management.
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IT/MIS Liaison:  Work closely with Information Technology managers and cross-functional teams throughout companies to acquire knowledge, develop processes and tools, deploy equipment and structures, develop reporting mechanisms, and broaden access to needed stakeholder constituencies. Work closely with IT teams and developers to determine best practices, apply principles and standards, and adhere to and manage development life cycles.
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Journalism:  Cover, report, investigate, edit, and editorialize about business, community, and government organizations and activities, and individual and organization accomplishments and contributions. Develop leads and follow continuing stories. Write news and feature articles and op-ed pieces. Edit news and run-of-press editions. Manage writers and freelancers/contributors, and develop and distribute story assignments. Photograph for news and features.
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Key Media:  Develop and disseminate important organizational messages to key media using mail, telephone, and personal contact, and using agency services and publicity bureaus. Create, write, and distribute press releases. Handle media call backs and research information for media representatives. Serve as key spokesperson. Provide support to place demonstrations for key media reviews.
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Key Message Development/Positioning:  Identify key benefits and advantages and critical weaknesses. Develop strategic plans to enhance strengths and minimize weaknesses. Enhance understanding, build awareness, convey value and importance, and influence favorable action toward organization. Define key audiences and segments. Develop message strategies and delivery plans. Integrate key messages throughout gamut of communications vehicles, including web, print, multimedia, and spoken. Propose and implement marketing/educational brochure that increased sales by 20 percent worldwide.
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Key Stakeholder/Executive Liaison:  Work closely with managers, executives, boards of directors, and influential stakeholders to develop effective communications, build relationships, provide needed information and analysis, and increase comprehension for communications programs and benefits. Provide support for executives and stakeholders to write articles and speeches and help develop programs.
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Layout/Design:  Develop strong layouts for print and web using Illustrator, Photoshop, QuarkXpress, HTML, and a variety of other programs and tools; use extensive production knowledge and experience to create materials which took advantage of process/print technologies while avoiding bombs.
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Lead Generation Development:  Develop and manage programs and activities to increase lead generation and provide qualified sales leads. Create and implement website response mechanisms, direct mail and email campaigns, and web-based seminars. Track leads and measure results of demand creation programs and activities. Develop and maintain databases for immediate lead response and sales qualification.
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Leadership:  Demonstrate leadership and mastery of leadership techniques, methods, and literature. Create opportunities for contributors and collaborators to function effective within organization. Focus on leadership and management of human side of organization. Research, identify, and apply emerging management theory, techniques, and practices. Inspire others and demonstrate personal enthusiasm and inspiration.
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Learning/Assimilating Quickly:  Enjoy and actively pursue learning, knowledge, and education. Quickly assess new concepts and information. Ask leading questions, interview experts, and research libraries, databases, and information storehouses for new trends, processes, directions, and information. Take at least two or three seminars/workshops each year in areas of importance to achieve future goals. Able to quickly review specs and instructions and learn programs while maintaining quality and meeting deadlines.
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Localization/Translation Management:  Manage translation processes for print and web communications and software development. Ensure all terminology and content is localized for target audiences/users worldwide. Develop translation processes and tools, and write usage documentation, to control localization expenses and achieve deadlines. Develop content statistics and budget estimates. Provide localization progress reports to managers when needed.
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Magazine/Newsletter Management:  Create and develop strategy, objectives, content, and design for international magazines and newsletters, including full-color weekly magazine. Manage and develop content. Manage staff writers, editors, and designers. Manage production processes, including imagesetting, pre-press, and printing. Manage variable data merging and on-demand printing. Collaborate and work closely with target audiences, partners/channels, and management to best fit content to audience and corporate needs.
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Manage Authors/Editors:  Work closely with authors, content developers, and editors throughout company to identify existing and new messages and develop appropriate language and syntax for effective communications. Manage authors through research, writing, and editing processes with guidance, training, and milestone reviews. Work closely with editors to shape content.
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Management/Executive Liaison:  Work closely with managers, executives, influential stakeholders, and cross-functional team leaders throughout companies to develop effective relationships, provide needed information and analysis, increase comprehension for communications programs and benefits, and broaden access to needed stakeholder constituencies. Work closely with managers and executives to acquire knowledge, develop content and tools, determine best practices, apply principles and standards, and adhere to and manage development life cycles.
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Manage/Hire Freelancers/Vendors:  Develop relationships with independent freelancers and contract agencies. Hire freelancers/contractors for specific tasks and projects. Supervise freelancers/contractors and review milestones, progress, and workmanship and report progress to appropriate managers/stakeholders. Negotiate with and hire outside agencies/vendors and provide oversight and supervision to agency/vendor staffs. Develop timelines and life cycles and communicate program, project, and process information to all participants.
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Manage/Hire Staff/Personnel:  Interview and hire staff, including writers, editors, and graphic designers. Manage staff and cross-functional personnel throughout organization. Develop workflow and assignments. Provide feedback and review milestones. Train and mentor staff and personnel to achieve organizational goals. Build effective relationships and influence staff on need for solutions. Educate staff about the effects of changes and methods for persevering through changes.
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Market/Channel/Partner Development:  Work closely with partnering companies, service providers, value-added resellers, and sales and marketing groups and managers to develop strategies for effective channel communication. Identify key channel opportunities. Develop excellent relations with managers and representatives. Work with channel managers and representatives to research and discover partner/reseller needs. Create communications messaging and tools to assist partners/resellers in developing effective communications. Measure effectiveness of initiatives and improve materials and programs.
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Marketing and Customer Support:  Work closely with sales and marketing groups and managers and customer support/service teams to develop strategies for effective communication. Identify key messaging opportunities. Work with managers and executives to research and discover needs. Create communications messaging and tools to develop effective communications. Measure effectiveness of initiatives and improve materials and programs.
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Marketing Communications:  Work closely with marketing and sales managers to identify sources of strength and revenue. Develop and implement strategies to expand and improve marketing and communications and public relations. Research markets, develop content and tools.
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Measuring/Metrics:  Establish measuring criteria and objectives for measurement. Develop measuring processes and acquired/engaged tools and resources. Analyze metrics and results for key values and milestones. Build return on investment (ROI) models and ensure performance against model. Report measurements and results to managers. Revise programs, processes, and messages based on results and develop new programs, processes, and messages to reach audiences uncovered by analysis and evaluation of measurements.
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Media Inquiry/Request Handling:  Solicit media requests for information. Answer media inquiries promptly and thoroughly. Maintain working relationships with editors and reporters in print, trade, and broadcast media. Handle media call backs and research information for media representatives. Serve as key spokesperson. Provide support to place products for key media reviews.
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Media/News Coverage:  Solicit media requests for information. Answer media inquiries promptly and thoroughly. Maintain working relationships with editors and reporters in print, trade, and broadcast media. Handle media call backs and research information for media representatives. Serve as key spokesperson. Provide support to place products for key media reviews.
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Media Production:  Create, develop, and produce CD-ROM, DVD, and multimedia products. Create setup programs for CD-ROM. Create browser based interfaces for documentation and information delivery using CD-ROM, DVD, firmware, download, and other delivery technologies.
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Media Relations/Public Relations:  Develop and disseminate key organizational messages to media using mail, telephone, and personal contact, and using agency services and publicity bureaus. Create, write, and distribute press releases. Handle media call backs and research information for media representatives. Serve as key spokesperson. Provide support to place products for key media reviews.
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Meeting/Event Coordination:  Work closely with marketing and sales managers to develop strategies and schedules for special events, meetings, seminars/workshops, presentations, training courses, multimedia, exhibits/tradeshows, product launches, press tours, and corporate conference showcases. Work closely with and negotiate effectively with vendors to implement and expedite transportation, booth placement and appearance, set-up, publicity, equipment, graphics, and staffing.
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Meeting/Event Management:  Work closely with marketing and sales managers to develop strategies and schedules for tradeshows/exhibits, seminars/workshops, training courses, product launches, press tours, multimedia, presentations, special events, and corporate conference showcases. Work closely with and negotiate effectively with vendors to implement and expedite transportation, booth placement and appearance, set-up, publicity, equipment, graphics, and staffing.
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Member Communications:  Created, developed, and managed communications processes and vehicles to reach, inform, and educate membership audiences. Worked closely with staff, managers, and membership coordinators to identify key benefits, recognize issues, communicate solutions, develop determine specific messaging needs, and implement communications through appropriate channels.
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Membership Newsletters/Directories:  Create, develop, write, edit, and manage newsletters, magazines, and other communications vehicles targeted for membership and stakeholders. Determine content, set editorial and production schedules, acquire and create content, and edit content for appropriateness, timeliness, and fit. Pull member/stakeholder data, check for accuracy, and format for print and visual display.
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Mentoring/Coaching:  Assist staff, contractors, vendors, and cross-functional teams to understand communications programs and technologies, including print, multimedia, Internet, intranet, and spoken/presented. Teach computer technology and software usage. Mentor one-on-one, and train small and large groups, to build understanding and comprehension of effective communications and technology deployment. Write training materials and presentations, and develop and present training workshops.
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Mission/Objective Driven:  Focus communications efforts and results upon organizational mission, business objectives, and increasing revenue/awareness. Work closely with executives and division managers to build communications components into core strategies and overall plans. Manage priorities, programs, projects, and staff toward achievement of objectives on deadline and under budget.
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Monitor Change Requests:  Analyze requests for strategy, structure, and content changes. Respond immediately and positively to requests for information and determine need and priority. Develop and manage implementation, including schedules, workflow, and processes. Provide feedback to contributors and review work. Report progress, completion, and success to requesters and provide feedback and counsel about process revisions.
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Motivate/Persuade:  Successfully influence customers, stakeholders, teams, channels/partners, and vendors about program and process value, including improving, recognition factors, overall awareness, and response to calls-to-action.
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Multimedia:  Develop and create multimedia productions for large-screen display, projection, computer monitor, television display, and CD/DVD. Research and write content, establish timing and sequencing, acquire and incorporate visual, motion, and audio content, and package multimedia for distribution.
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Multitasking:  Thrive in high-speed, high energy environments. Handle and manage wide variety of multiple simultaneous tasks in concert under often tight deadlines with differing timelines and stress factors. Maintain integrity of projects even while switching from task to task. Develop priority systems to isolate and address primary issues in time for effective solution development, cost control, and quality improvement.
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Multi-tier Solutions:  Develop and implement Internet solutions based on layered delivery of services and interfaces, using structured client/server architecture. Manage staged deployment from Microsoft and Unix/Apache servers. Manage risk and security assessment and resolution. Develop infrastructure supporting tiered solutions. Work closely with Perl, ASP, CFM, CMS, and SQL developers to implement content delivery and management.
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Negotiation/Estimating/Bidding:  Estimate needs and resource demands of programs and projects. Develop request-for-proposal (RFP) and request-for-quotation (RFQ) documents. Analyze and evaluate return submissions. Negotiate with vendors, agencies, and freelance/contractors for optimal mix of price, turn-around, and quality.
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Newsletter/Magazine Development:  Create, develop, write, edit, and manage newsletters, magazines, and other communications vehicles. Manage production and vendors. Manage, create, and edit international publications, including negotiating with and using oversea production vendors.
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Newsletter Creation/Production:  Create, develop, write, edit, and manage newsletters, magazines, and other communications vehicles. Manage production and vendors. Manage, create, and edit international publications, including negotiating with and using oversea production vendors.
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Objective/Mission Driven:  Focus communications efforts and results upon organizational mission, business objectives, and increasing revenue/awareness. Work closely with executives and division managers to build communications components into core strategies and overall plans. Manage priorities, programs, projects, and staff toward achievement of objectives on deadline and under budget.
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Online/Offline Projects:  Develop and manage corporate worldwide websites and intranets for online content, technology, delivery, and response. Develop tools for customer, channel/partner, and employee feedback. Create offline content for presentations, multimedia, remote distribution (including CD-ROM/DVD and video/audio tape), and seminars/training.
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Operations Management:  Manage operational resources and factors affecting output. Define and design operating production processes. Explain role of operations management on organizational objectives. Define and evaluate quality and client/customer perceptions of value. Review and monitor productivity and classification/deployment of resources. Evaluate and determine work content and causes of non-value-added work.
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Organizational Management:  Demonstrate leadership and mastery of leadership techniques, methods, and literature. Create imaginative new applications and contribute new knowledge to function effective within organization. Focus on leadership and management of human side of organization. Research and identify emerging management theory, techniques, and practices. Define business problems, assess information, consider alternatives, and choose best solutions. Evaluate and manage challenges facing contemporary organizations.
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Organizing/Scheduling:  Schedule staff, contractor, and vendor resources. Optimize production processes and improve response to organizational issues and problems. Create and maintain calendars, development life cycles, and processes. Organize workflow and develop project breakdowns for effective assignment of specific duties and milestones.
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Outsource Management:  Identify in-house and outsourcing opportunities, suppliers, vendors, and agencies. Negotiate with public relations, event, design, and creative agencies, vendors, and freelance/contractors. Manage resource identification, implementation, and production. Supervise agency/vendor milestones and progress and report progress to appropriate managers/stakeholders. Review handoffs and programs and adjust programs and processes as needed. Develop timelines and life cycles and communicate program, project, and process information to all participants.
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Partner/Channel/Market Development:  Work closely with partnering companies, service providers, value-added resellers, and sales and marketing groups and managers to develop strategies for effective channel communication. Identify key channel opportunities. Develop excellent relations with managers and representatives. Work with channel managers and representatives to research and discover partner/reseller needs. Create communications messaging and tools to assist partners/resellers in developing effective communications. Measure effectiveness of initiatives and improve materials and programs.
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Perception and Interactivity:  Shape how people perceive and interact with communications in all forms. Teach readability to writers and designers. Develop interactive media. Create programs and projects positioning key messages for effective assimilation by end users and stakeholders. Influence perceptions through visual, auditory, color and position, movement, and ranking clues.
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Personal Integrity/Accountability:  Take great pride in personal accountability and integrity. Eagle Scout award recipient. Organize tasks, projects, information, and priorities to take advantage of natural flow. Prioritize time and effort to achieve all organizational and personal objectives. Personally accountable to highest standards of quality and performance. Adhere to and follow Code of Ethics of International Association of Business Communicators (IABC).
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Photography/Photo Management:  Plan and take photographs using film and digital cameras. Plan and manage photography shoots for products. Identify photography needs and set goals for taking of and use of photographs. Serve as art director for photo sessions. Develop and implement creative asset control and management. Position photography as tool for effective communications as well as end product for stakeholder distribution. Edit photos using Adobe Photoshop for use in web and print.
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Planning/Objectives:  Lead planning and work closely with management and teams to develop and focus on objectives. Write communications and other plans supporting objectives. Develop goals based on strategies and plan processes for implementation. Develop schedules and resource deployment progressions, and determine objectives and methodologies.
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Planning and Strategy:  Lead and work closely with strategic teams. Write strategic plans. Analyze organization strengths, weaknesses, opportunities, and threats, and create strategic and tactical responses. Develop and implement strategic plans for corporate communications based on objectives and needs. Create processes for implementation, program frameworks, and parameters. Develop schedules and resource deployment progressions, and determine objectives and methodologies.
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Policy Development:  Identify policy needs and opportunities. Review existing policies and formulate options for additional or changed policies. Research similar policies among stakeholder and other organizations. Formulate policies and write drafts clearly, directly, and succinctly, broadly stated with room for adjustment to fit special circumstances. Hold policy process and review drafts to make sure all stakeholders are in agreement. Distribute policies as widely as possible to ensure implementation. Review policies for improvement or adjustment as needed.
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Positioning/Key Message Development:  Develop corporate positioning and key messages, including proposing and implementing a marketing/educational brochure that increased sales by 20 percent worldwide. Define positioning and key message strategies and message particulars. Integrate positioning and key message throughout gamut of communications vehicles, including web, print, multimedia, and spoken.
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Practices/Standards:  Apply business standards, practices, principles, theories, and concepts to creative development. Develop standards for corporate identity, content, writing, visuals, branding, and style usage. Set benchmark for production quality and levels of detail. Maintain highest quality workmanship and manage resources to same standards. Train and mentor others to adhere to standards and quality.
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Presentations/Presenting:  Develop presentations in PowerPoint, online video, and multimedia for seminars/workshops, web deployment, and CD-ROM delivery. Present visual and auditory information in seminars and workshops before groups ranging from five to 300. Present information before boards of directors, community groups, and training classes.
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Press Releases/Media Kits:  Determine needs of organization and issues, and points of view of media. Write and create press releases and media/press kits promoting issues, solutions, and perceptions of organization, tailored to viewpoints of media. Work with distribution channels to place press releases at targeted media, and manage follow-through and incoming media requests for additional information.
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Print Production Management:  Develop printing strategies supporting organizational goals. Manage production of print materials and collateral onsite, including supervising staff, contractors, vendors, imagesetting, pre-press, plate-making, printing, bindery, and distribution. Perform production duties as needed in all areas of process using all available tools and techniques.
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Prioritizing:  Organize tasks, projects, information, and priorities to take advantage of natural flow. Prioritize time and effort to achieve all organizational and personal objectives. Schedule personal time and resources to match organizational needs and objectives.
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Proactive/Dynamic:  Work well in dynamic environments. Take dynamic charge of programs, projects, and assignments. Manage duties proactively and with enthusiasm. Approach others for input and information, offer recommendations and input, and productive relationships with other trendsetters and leaders. Plan follow-up and collaboration in advance as part of process strategic development.
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Problem Solving/Troubleshooting:  Use knowledge of processes and production to identify potential problems and develop alleviation strategies before they became issues. Use knowledge of development life cycle to identify areas for improvement, improve workflow, and alleviate issues before they become problems. Build relationships across departmental and group boundaries to identify resource and influence personnel for troubleshooting assistance.
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Process and Change Management:  Manage processes from strategy discussions and planning through execution and production, including researching knowledge bases, negotiating with vendors, developing schedules and resources, and managing deliverables. Quickly determine issues and develop resolutions aimed at controlling/containing future issues.
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Product Launching:  Establish key product messaging and develop launch materials, collateral, presentations, tradeshow/seminar materials, displays, and signage. Work closely with product managers to identify appropriate target media and audiences. Work with media and public relations agencies to select venues and communications channels and develop relationships with appropriate media. Manage major product launches and train regional office staffs to use launch and media relations tactics for native language media.
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Product Positioning:  Develop corporate key messages and positioning, including proposing and implementing a marketing/educational brochure that increased sales by 20 percent worldwide. Define key message strategies and message particulars. Identify key benefits and advantages and critical weaknesses. Develop strategic plans to enhance strengths and minimize weaknesses. Integrate key message throughout gamut of communications vehicles, including web, print, multimedia, and spoken.
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Production Management:  Manage production processes, resources, and tools from supervisory as well as hands-on perspectives, including graphics, design, imagesetting, pre-press, camera, stripping, plate-making, mixing inks, running presses, running bindery equipment, delivery, and mailing/bulk mail. Supervise in-house, outsourced, vendor, and freelance/contract personnel.
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Program Management:  Manage programs from strategy discussions and planning through execution and production to ensure achievement of organizational and departmental goals, including interviewing, researching, knowledge bases, negotiating with vendors, developing schedules and resources, and managing projects. Use knowledge of processes and production to identify potential problems and develop alleviation strategies before they became issues.
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Program/Process Implementation:  Implement programs and processes by consulting with stakeholders and principles, asking leading questions, and developing strategies and tactics based on input. Schedule workflow and resources. Coordinate cross-functional teams. Supervise and negotiate with vendors.
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Project Development/Coordination:  Manage production projects from challenge recognition throughout development life cycle including strategy discussions, strategic planning, scheduling, development, production, distribution, and measurement. Research knowledge bases, create workflow and assignments, negotiate with vendors, develop and manage schedules, supervise staff, and coordinate resources.
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Project Initiation/Delivery:  Manage projects and programs from beginning of life cycle. Analyze needs, establish direction, create strategies and schedules, and plan workflow for effective completion and delivery/hand off. Consult with clients, product managers, subject matter experts, financial and legal officers, and upper management to ensure programs and projects meet corporate, partner/channel, customer, and stakeholder requirements.
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Project Management:  Manage projects and programs from strategy discussions and planning through execution and production to ensure achievement of organizational and departmental goals, including interviewing, researching, knowledge bases, negotiating with vendors, developing schedules and resources, and managing projects. Use knowledge of processes and production to identify potential problems and develop alleviation strategies before they became issues.
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Promotion/Awareness Development:  Actively promote organizational services and products throughout wide range of key constituencies and stakeholders including customers, staff, management, partners/channels, investors, and community. Initiate community contact and respond to community and stakeholder questions and concerns. Enhance community awareness of organizations.
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Promotions/Advertising:  Actively promote organizational services and products throughout wide range of key constituencies and stakeholders including customers, staff, management, partners/channels, investors, and community. Create, develop, and manage advertising and promotional initiatives that communicate benefits and advantages of products and services. Analyze impact of advertising and promotions for return on investment. Develop content. Work with media placement to best position advertising in print and online.
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Proofreading:  Proofread copy for newsletters/magazines, technical documentation, speeches, scripts, and other materials and collateral. Use proofreading marks and style guides. Make grammatical, spelling, and substantive/structural revision marks. Assist writers and authors to sharpen copy and strengthen tone, structure, and ability of copy to influence.
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Public Perception Campaigns:  Develop public perception and awareness program that include websites, enhanced newsletter content, media relations, and personal contact with public, media, and stakeholders. Create campaign outreach strategies for community building and effective evangelization of company mission, objectives, products, and services. Increase public awareness of organization by more than 50 percent.
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Public/Professional Speaking:  Write and deliver speeches and presentations for organizations, executives, and influencing opinion/awareness. Speak with polish and ease before organizations, community groups, and partners in large, medium, and small venues. Train others in effective use of personal speaking and speech aids.
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Public Relations/Media Relations:  Develop and disseminate key organizational messages to media using mail, telephone, and personal contact, and using agency services and publicity bureaus. Create, write, and distribute press releases. Handle media call backs and research information for media representatives. Serve as key spokesperson. Provide support to place products for key media reviews.
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Public Speaking/Speechwriting:  Write speeches for executives and others. Develop speaker's bureau. Train executives and managers in effective use of personal speaking and speech aids. Establish training methodologies to ensure speeches are delivered with polish and ease.
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Publications/Print Collateral Management:  Conceptualize and create print collateral including magazines, newsletters, posters, flyers, direct mail, sales collateral, and brochures. Develop printing strategies supporting organizational goals. Manage production of print materials and collateral onsite, including supervising staff, contractors, and vendors.
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Publishing:  Develop published materials, including books, magazines, newsletters, pamphlets, training manuals, posters, and marketing collateral. Manage publishing processes, including content development/authoring, design, production, and distribution. Train, mentor, and assist authors and contributors in content, organization, handoffs, and revisions. Review work before and after publishing and adjust processes as appropriate.
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Quality and Standards:  Develop quality guidelines and standards for programs and corporate identity, branding, and communications. Set benchmark for production quality and levels of detail. Maintain highest quality workmanship and manage resources to same standards. Train and mentor others to adhere to quality and standards.
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Recognition Programs:  Create and manage worldwide recognition programs for employees, consultants, and contractors. Develop awards and incentives programs and other non-monetary compensation. Apply business principles and practices to developing strong recognition programs that reduce turnover and increase productivity.
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Relationship Building:  Work closely with cross-functional teams and across departmental boundaries to improve relationships and influence buy-in to overall goals. Develop strong personal relationship with personnel at all levels, which provide access to research and knowledge not previously available.
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Research:  Develop search queries and methodology for researching complex topics and processes. Determine proper research tools and analyze results. Prepare reports of research, and share resources with others.
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Reseller/Partner Relations:  Establish excellent relationships with managers and staff at value-added resellers, business partners, and distribution channels. Develop processes, communications, and information for use by resellers, partners, and channels. Gather case study/white paper information and data from resellers, partners, and channels.
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Resource Management:  Identify sources for resources, including durable and soft goods, staffing/personnel, and expertise. Negotiate with vendors and contractors. Manage resources through implementation and production. Develop resource utilization timelines and life cycles and communicate resource availability and cost information to all participants and stakeholders.
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Results Orientation:  Lead and manage programs to achieve sustainable, cost-effective, results-driven, reproducible goals. Identify programs and processes that reinforce positive behavior. Develop methodologies to produce effective results. Communicate with stakeholders to explain, educate, and motivate toward objectives, methodologies, and strategies.
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Risk Management:  Assess and manage risks based on program/project complexity, cost, availability of resources, number of personnel, knowledge pool, priority, profile, necessity, applied technology, effect on organization, security, and other factors. Develop and implement project solutions based on program/project architecture, organizational impact, and scheduling.
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Salesmanship:  Work closely with sales managers to develop sales methodology and support materials and collateral. Work with sales leaders and sales force to determine field needs and training. Create sales manuals and training courses. Create educational tool for use between independent dealer contractor sales force and their customers that increased sales worldwide by 20 percent.
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Scheduling/Calendars/Organizing:  Schedule staff, contractor, and vendor resources. Optimize production processes and improve response to organizational issues and problems. Create schedules and calendars to encompass all possibilities and contingencies. Determine best application of resources and time lines.
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Scriptwriting:  Write and edit video and audio scripts for broadcast, tape, and CD/DVD distribution. Write presentation and stage/tradeshow scripts for live performance. Review scripts for appropriateness to message and subject. Work closely with executives, managers, speakers, and presenters to improve and enhance performance and delivery.
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Search Engine Optimization (SEO):  Promote websites to high ranking in search engines/portals. Research and implement SEO techniques. Boost corporate website from zero ranking to being one, two, or three in Google, Yahoo, and MSN. Apply accessibility standards to increasing keyword density without triggering portal sanctions
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Skills:
Computer Skills: See item below
Graphics Software Skills: See item below
Office Software Skills: See item below
Platforms/Operating Systems Skills: See item below
Printing/Production Skills: See item below
Project Software Skills: See item below
Web/Internet Software/Languages Skills: See item below



Computer Skills::  Archiving/creative asset management, customer relations management (CRM), hardware and software troubleshooting, technical training development and presentation, computer guru for entire office.
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Graphics Software Skills:  Photoshop, Freehand, Illustrator, PageMaker, QuarkXPress, CorelDraw, Publisher, Flash, type and font management, readability standards.
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Office Software Skills:  Word, PowerPoint, Excel, Outlook, Access, WordPerfect.
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Platforms/Operating Systems Skills:  PC & Macintosh; Windows XP, Windows 2000 (Server and Pro), Windows NT 4.0 (Server), Windows 95/98, Mac OS, UNIX, Apache.
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Printing/Production Skills:  Imagesetting, horizontal and vertical camera, halftoning, film processing, stripping, plate-making, ink mixing, press operation, bindery (cutting/folding/stitching), digital quick printing, direct-to-plate, variable data merging and printing.
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Project Software Skills:  MS Project, Visio, DemoShield, InstallShield, WinHelp, HTMLHelp, RoboHelp.
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Web/Internet Software/Languages Skills:  HTML, CSS, HomeSite, JavaScript, FrontPage, Dreamweaver, Apache, CGI, ASP, XML, and Perl.
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Software Trainer:  Train staff, freelance/contractors, partners, sales force, and vendors to use communications development software, tools, and hardware. Develop training courses, instruction manuals, and workshops. Create learning environments conducive to essential learning, including one-on-one assistance and group demonstrations/practice.
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Speechwriting:  Write speeches for executives and others. Develop speaker's bureau. Train executives and managers in effective use of personal speaking and speech aids. Establish training methodologies to ensure speeches are delivered with polish and ease. Write and develop presentations in spoken word, playlets/skits, PowerPoint, online video, and multimedia for seminars/workshops, web deployment, and CD-ROM delivery for seminars and workshops before groups ranging from five to 500. Present information before boards of directors, community groups, and training classes.
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Speaking Opportunities/Speakers Bureau:  Develop speaker's bureaus and identify speaking and presentation opportunities. Develop messages for speeches, seminars, and events. Train executives and managers in effective use of personal speaking and speech aids. Establish training methodologies to ensure speeches are delivered with polish and ease. Write speeches for executives and for myself.
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Spokesperson:  Answer inquiries to organization from media, customers, partners/channels, investors, and other stakeholders. Present organizational messages using verbal, visual, and written communications. Provide counsel to managers and other divisions about potential inquiries and methodology for handling sensitive topics. Stay current with trends and maintain databases of answers. Ready to respond at any time (24/7) as needed.
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Stakeholder Interaction/Liaison:  Work closely with external and internal stakeholders, including product managers, product marketing, engineering, and technical support, to develop strategy, plan programs and projects, and develop information and materials to meet stakeholder objectives. Solicit input from stakeholders throughout entire process. Train stakeholders as needed to understand objectives and methodologies.
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Staff/Team Liaison:  Coordinate team and individual relations throughout organization and with outside vendors and contributors. Maintain communications with all cross-functional teams and contributors. Provide communications channels for staff and teams to ensure adequate feedback. Act as intermediary and conduct conflict resolution processes as necessary. Ensure staff/team and management unite to achieve deadlines and program successes.
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Standards/Practices:  Apply business standards, practices, principles, theories, and concepts to creative development. Develop standards for corporate identity, content, writing, visuals, branding, and style usage. Set benchmark for production quality and levels of detail. Maintain highest quality workmanship and manage resources to same standards. Train and mentor others to adhere to standards and quality.
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Standards/Quality/Consistency:  Develop standards for corporate identity, branding, and style guides. Create style guides and identity policies and manuals. Set benchmark for production quality and levels of detail. Maintain highest quality workmanship and manage resources to same standards. Train and mentor others to adhere to standards and quality.
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Storyboarding:  Wrote and developed storyboards. Developed story and message flow. Developed workflow breakdowns and key landing frames. Developed and wrote content highlights and touch points to additional and optional resources. Worked with graphics staff to illustrate and tighten storyboards. Worked with instructional designers to focus overall courseware, and determine and develop additional materials.
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Strategy and Planning:  Lead and work closely with strategic teams. Write strategic plans. Analyze organization strengths, weaknesses, opportunities, and threats, and create strategic and tactical responses. Develop and implement strategic plans for corporate communications based on objectives and needs. Create processes for implementation, program frameworks, and parameters. Develop schedules and resource deployment progressions, and determine objectives and methodologies.
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Styles and Style Guides:  Advocate and use style and usage guides, including Associated Press Style Book, Publication Manual of the American Psychological Association (APA), Chicago Manual of Style, and Microsoft Manual of Style for Technical Publications. Train others to use style guides and publications manuals. Develop custom style guides to meet usage, banding, and identity needs of organization.
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Support Authors/Content Developers:  Work closely with authors and content developers throughout company to identify existing and new messages and develop appropriate language and syntax for effective communications. Support authors with research, guidance, training, editing, and proofreading. Provide input into creative processes and development life cycles. Create calendars and set deadlines, and follow up as necessary with authors and content providers to ensure delivery of messages on schedule.
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Support Products and Services:  Work closely with product managers and others throughout company to identify existing and new communications and messages, and improve use of communications to support and promote products and services. Recommend new processes and programs to increase sales and lead generation. Support teams with research, guidance, and training. Provide input into message processes and development life cycles. Create calendars and set deadlines, and follow up as necessary to ensure delivery of communications on schedule.
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Target Audience Definition/Positioning:  Analyze behavioral and traffic patterns to identify trends and directions. Research trends and knowledge bases for further concentration of resources. Survey audience for trends and needs. Review traffic patterns and data utilization to determine strengths and weakness limitations.
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Task Forces/Team Collaboration:  Work closely with task forces, other departments, staff, management, and cross-functional teams across all organizational units, divisions, and departments worldwide. Solicit input from all team members and stakeholders. Collaborate on strategic planning and program development for the widest mix of communications functions. Coordinate cross-functional projects and processes ensuring achievement of objectives and deadlines.
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Team Building/Management:  Develop, manage, and participate on cross-functional teams of specialists from all disciplines throughout organization. Provide initiative to collaborate as teams,. Provide leadership, influence and persuade teams to be creative and achieve goals. Work hands-on with teams. Develop team schedules, training, and processes. Mentor team members. Encourage cooperation and coordinate team processes and responses.
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Team Player:  Serve on cross-functional teams throughout organization. Provide expertise when requested. Volunteer assistance and knowledge when appropriate. Follow direction of team leadership completely. Participate fully on teams and share involvement with other team members. Make team meetings and team efforts high priority items in personal organization. Hold myself accountable for all promises made to team members and team leadership.
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Team/Staff Liaison:  Coordinate team and individual relations throughout organization and with outside vendors and contributors. Maintain communications with all cross-functional teams and contributors. Provide communications channels for staff and teams to ensure adequate feedback. Act as intermediary and conduct conflict resolution processes as necessary. Ensure staff/team and management unite to achieve deadlines and program successes.
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Team Training/Motivation:  Develop training materials, curriculum, presentations, and seminars/workshops. Lead training sessions and mentor personnel. Establish need for training and develop methodologies to fit programs and projects. Motivate personnel to attend training, and to perform tasks and duties to their best abilities. Motivate management to invest in training. Acquire and deploy outside training resources when appropriate.
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Technical Writing:  Write technical documentation for internal tool users and translators. Write and edit web-based technical instructions and deployment guides. Write and edit end-user documentation and training manuals. Write and edit internal tool documentation including localization/translation instructions, tools guides, documentation plans, and scope assessments.
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Technology Solutions Development:  Researched technology trends and reviewed tool and process offerings. Determined and implemented solutions best suited to completing tasks and meeting objectives. Developed schedules, workflow, task breakdowns, assignments, and reviewing methodologies. Support and implement technology deployment and use. Determine equipment, software, networking, and life cycle needs. Work closely with information technology, engineering, and cross-functional teams to create appropriate structures and processes to enhance return on technology investment.
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Technology Support:  Support and implement technology deployment and use. Determine equipment, software, networking, and life cycle needs. Work closely with information technology, engineering, and cross-functional teams to create appropriate structures and processes to enhance return on technology investment.
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Testimonials/Case Studies/White Papers:  Research customer/partner utilization and deployment of products and services. Interview customer/partner managers and personnel for information. Write case studies and white papers. Research and collect customer and partner testimonials.
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Testing/Review:  Develop and manage testing processes including usability studies, A/B testing, simulations, version control, load and stress testing, capture, playback, transaction and performance testing, and benchmarking. Monitor testing. Report test results to management. Develop new or replacement structures and content based on test results. Test all web content in all browsers, all versions, and all OS/platforms for appearance, functionality, and compatibility.
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Thrive in Fast-paced Environments:  Gain invigoration and stimulation in and from high-speed, fast-paced environments. Gather sense of purpose matching organizational needs, including deadlines and cultural bents, and achieving objectives in pressure situations. Able to pace self and teams to maintain equilibrium and offset stress. Able to devote full attention to highest priority issues without losing sight of overall goals and other projects.
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Timeliness/Accuracy:  Proactively manage projects to meet organization deadlines accurately and on time. Set schedules and influence compliance. Energize others with needs and benefits of achieving deadlines, resolving details, and ensuring correctness and precision. Coordinate details and make sure all issues are identified and finished.
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Tradeshows/Seminars/Conferences:  Manage logistics, development, and presentation of product launches, press tours, tradeshows/exhibits, multimedia, presentations, seminars/ workshops, special events, and corporate conference showcases. Negotiate with transportation, venue, and labor vendors. Create schedules and bills of material. Develop messaging, presentations, documentation, manuals, signage, booth graphics, collateral and handouts, and demonstration and video scripts.
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Traffic Analysis/Evaluation:  Analyze traffic logs and reports for trends and directions, including bringing websites from no presence to being one, two or three in Google, Yahoo, and MSN. Analyze trend reports, evaluate technological improvements, and examine competitor programs to determine current public opinion and stakeholder responses, and develop proactive programs and methodology.
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Train Staff/Personnel:  Train and mentor staff and personnel to achieve organizational goals. Build effective relationships and influence staff on need for solutions. Educate staff about the effects of changes and methods for persevering through changes.
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Training and Instructional Design:  Teach adults and youth to use software, hardware, business, and life applications, using online, interactive, and classroom instruction. Develop learning strategies and course objectives, and create curriculum development plan. Determine deliverables, resource materials, venues, and vendors. Work with subject matter experts to identify, leverage, and deploy resources and learning opportunities.
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Training Material/Manuals Development:  Create and develop training, instructional, and educational manuals, documentation, videos, and presentations. Facilitate training workshops and provide feedback on effectiveness of materials. Write and edit training materials and documentation, including help, manuals, and tutorials.
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Training/Mentoring:  Assist staff, contractors, vendors, and cross-functional teams to understand communications programs and technologies, including print, multimedia, Internet, intranet, and spoken/presented. Teach computer technology and software usage. Mentor one-on-one, and train small and large groups, to build understanding and comprehension of effective communications and technology deployment. Write training materials and presentations, and develop and present training workshops.
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Trends Analysis:  Research and explore new trends in business, communications, and technology. Test new techniques and technologies. Discuss trends and techniques with others. Make recommendations for adoption as appropriate.
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Troubleshooting/Technical Support:  Use knowledge of processes and production to identify potential problems and write alleviation strategies and content. Use knowledge of development life cycle to identify areas for improvement and apply knowledge to user facing content. Build relationships across departmental and group boundaries to identify resource for troubleshooting assistance.
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Typography/Design Principles:  Teach readability and typography. Teach graphic design and layout principles for comprehension, momentum, and to influence persistent reading. Develop layouts, designs, and type usage to maximize word flow, understanding, and minimize fatigue and boredom. Develop style guides for consistency and portability.
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Usability/Functionality:  Monitor websites, web servers, and coding to ensure all functionality is supported and operating correctly. Evaluate new trends and apply appropriate trends to websites to enhance functionality. Monitor websites and functions for optimal usability, including surveying users and customers for feedback. Modify websites and servers as appropriate to improve usability.
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Value Propositions:  Establish measuring criteria and objectives for measurement. Analyze metrics and results for key values and milestones. Revise programs, processes, and messages based on results and develop new programs, processes, and messages to reach audiences uncovered by analysis and evaluation of measurements.
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Vendor/Agency/Outsource Management:  Identify suppliers, vendors, agencies, and in-house and outsourcing opportunities. Negotiate with public relations, event, design, and creative agencies, vendors, and freelance/contractors. Manage resource identification, implementation, and production. Supervise agency/vendor milestones and progress and report progress to appropriate managers/stakeholders. Review handoffs and programs and adjust programs and processes as needed. Develop timelines and life cycles and communicate program, project, and process information to all participants.
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Video Production/Direction:  Write, direct, and produce corporate videos for training and for promotion of special events, services, products aimed at customers and independent dealer contractors. Hire and work closely with outside production facilities and vendor staff, freelance talent, and studios. Operate cameras, lighting, video editing/switching, audio mixing and recording, and teleprompting equipment.
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Visual/Written Development:  Write content based on customer need, organization branding and identity, facts, and features. Develop written and visual content to intrigue, influence, and persuade stakeholders to take action. Write with strong sense of written content design and eye for graphics and readability. Award-winning writer. Design visual content for print, web, and presentations, including photographs and illustrations.
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Volunteer Management/Liaison:  Coordinate volunteer contributions and relations throughout organization. Develop and maintain communications with volunteers and organizations. Provide communications channels for volunteers to ensure adequate feedback. Act as intermediary and conduct conflict resolution processes as necessary. Ensure volunteers, staff/teams, and management unite to achieve deadlines and program successes.
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Webcasting/E-marketing:  Create, develop, manage, and implement communications processes and messaging for distribution through electronic technologies including e-mail, web sites, weblogs, webcasts and e-seminars, and other e-marketing vehicles. Work closely with information technology groups to research and implement technological specifics including servers, networks, programming, gateways, and telecommunications interchanges.
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Web/Internet/Intranet Management:  Develop and manage corporate worldwide websites for content, technology, delivery, and response. Develop tools for customer and channel/partner feedback that increases lead generation by over 50 percent.
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Web Server Management:  Set up IIS and Apache web servers and administer server processes. Develop and manage deployment including content management databases, server side includes, web forms, and customer response initiatives. Migrate content, changes, updates, and structure to testing and production servers.
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Website Architecture:  Create and develop structures for new and existing web sites. Design and develop navigation and menus, page layouts, content containers, graphics, and folder/site organization. Create server side mechanisms and processes supporting navigation, redirection, search engine optimization, and page/content deployment.
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Website/Communications Counsel:  Manage websites and internet activities to enhance organizational image/brand, generate sales leads, and improve stakeholder/partner communications. Advise executives and managers about effective community-based, business-to-business, and business-to-consumer web/Internet and communications strategies, practices, and processes. Advise all personnel about advantages/disadvantages of particular web and communications tools and methodologies, and influence choice of effective tools, processes, and vehicles.
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Website Composition/Mix:  Identify and manage composition of websites. Plan specific mix of written, visual, and multimedia content to meet audience metrics and needs. Develop tone of voice and communicate tone to authors/contributors. Establish direction for graphics, design, technology, and coding.
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Website Development/Management:  Create, develop, manage, and deploy corporate worldwide websites for content, technology, delivery, and response. Use wide variety of development tools, including writing HTML, CSS, and JavaScript. Develop and manage production of sites, graphics, and accessibility. Develop tools for customer and channel/partner feedback that increases lead generation by over 50 percent.
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Website Maintenance/Updating:  Develop website maintenance and update schedules. Deploy maintenance tools, including content management systems, version control, and editing/coding tools. Update and refresh content as needed for site visibility and search engine optimization. Update and add content as dictated by product and service marketing. Check links and redirects for decay and breakage and repair or remove bad links. Validate site code against latest W3C, HTML, and CSS standards.
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Website Structure/Navigation Design:  Create and develop structures for new and existing web sites. Design and develop navigation and menus, page layouts, content containers, graphics, and folder/site organization. Create server side mechanisms and processes supporting navigation, redirection, search engine optimization, and page/content deployment.
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Web Writing/Development:  Write content for websites based on customer need, and about product rollout and marketing, technical support initiatives, and organization branding and identity. Develop written and visual content to intrigue, influence, and persuade stakeholders to take action.
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White Papers:  Research customer/partner utilization and deployment of products and services. Interview customer/partner managers and personnel for information. Write case studies, white papers, and testimonials. Research and collect customer and partner testimonials.
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Willingness to Learn:  Enjoy and actively pursue learning, knowledge, and education. Willing to assess new concepts and information, ask leading questions, interview experts, and research libraries, databases, and information storehouses for new trends, processes, directions, and information. Take at least two or three seminars/workshops each year in areas of importance to achieve future goals.
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Work Independently/Personal Initiative:  Take great pride in personal accountability and integrity. Value organization and methodology to achieve objectives. Prioritize time and effort to achieve all organizational and personal objectives. Organize tasks, projects, information, and priorities to take advantage of natural flow. Meet highest standards of quality and performance.
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Writer/Writing Management:  Manage writers, including staff, freelancers/contractors, agencies/vendors, volunteers, and management. Create writing assignments and schedules/calendars, develop workflow, provide feedback and counsel, and review milestones. Supervise writers throughout organization to achieve objectives of communications on deadline.
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Writing/Content Development:  Write content for websites based on customer need, and about product rollout and marketing, technical support initiatives, and organization branding and identity. Develop written and visual content to intrigue, influence, and persuade stakeholders to take action. Write with strong sense of written content design and eye for graphics and readability. Award-winning writer.
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Writing/Editing:  Write and edit content for websites, newsletters, collateral, end user documentation, internal training, and other communications tools. Write and edit product rollout and marketing materials, technical support initiatives, and organization branding and identity. Develop written and visual content to intrigue, influence, and persuade stakeholders to take action. Write with strong sense of written content design and eye for graphics and readability. Award-winning writer.
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Written/Visual Development:  Write content based on customer need, organization branding and identity, facts, and features. Develop written and visual content to intrigue, influence, and persuade stakeholders to take action. Write with strong sense of written content design and eye for graphics and readability. Award-winning writer. Design visual content for print, web, and presentations, including photographs and illustrations.
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