Michael Quin Heavener

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Matrix of skills

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  Line item list of skills  

What makes my career successful is a synthesis of experiences and success in the following areas—applied liberally to everything I do—from enhancing return on investment for international corporations, to developing community support for non-profit organizations, to extending a helping hand to my colleagues, co-workers, supervisors, and friends.

These skill links will display pop-ups detailing my experience in each category. There may be some similarity between terms. Some terms may be used in more than a single category.

     
    
    
    


Accessibility:  Improve site accessibility 100% and exceed all accessibility regulations, standards, and laws. Ensure compliance with Rehabilitation Act of 1973 sections 503, 504, and 508 and the Americans with Disabilities Act of 1993 (ADA). Encourage and train others, including engineering group, to implement and use accessibility technologies for compliance. Research and implement standards, processes, and structures long before they became requirements.
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Accuracy/Timeliness:  Proactively manage projects to meet organization deadlines accurately and on time. Set schedules and influence compliance. Energize others with needs and benefits of achieving deadlines, resolving details, and ensuring correctness and precision. Coordinate details and make sure all issues are identified and finished.
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Added Value:  Develop perceived and real value-added lead generation, communications, sales development, and training to marketing group programs, communications, and activities. Promote products, services, and programs that influence internal clients to support group endeavors and approve program budgets. Build valuable relationships with clients and client groups to help identify and develop strategies, resources, and processes/tools.
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Advertising/Direct Marketing:  Create, develop, and manage advertising and direct marketing initiatives that communicate benefits and advantages of products and services. Analyze impact of advertising and direct marketing for return on investment. Develop content. Work with media placement to best position advertising in print and online. Select and manage advertising and mailing vendors for content, production and distribution.
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Advertising/Promotions:  Actively promote organizational services and products throughout wide range of key constituencies and stakeholders including customers, staff, management, partners/channels, investors, and community. Create, develop, and manage advertising and promotional initiatives that communicate benefits and advantages of products and services. Analyze impact of advertising and promotions for return on investment. Develop content. Work with media placement to best position advertising in print and online.
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Agency/Vendor Management:  Identify agencies, vendors, suppliers, and in-house and outsourcing opportunities. Negotiate with public relations, event, design, and creative agencies, vendors, and freelance/contractors. Manage resource identification, implementation, and production. Supervise agency/vendor milestones and progress and report progress to appropriate managers/stakeholders. Review handoffs and programs and adjust programs and processes as needed. Develop timelines and life cycles and communicate program, project, and process information to all participants.
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Archiving:  Develop methods and resources to archive and manage creative assets including databases, onsite and offsite storage, network and server-based filing systems, and paper-based filing systems. Administer asset management systems and services. Mentor personnel to use backup and storage options effectively and regularly.
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Audience Definition/Positioning:  Analyze behavioral and traffic patterns to identify trends and directions. Research trends and knowledge bases for further concentration of resources. Survey audience for trends and needs. Review traffic patterns and data utilization to determine strengths and weakness limitations.
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Audio Production/Direction:  Write, direct, and produce corporate audio media for training and for promotion of special events, services, products aimed at customers and independent dealer contractors. Hire and work closely with outside production facilities and vendor staff, freelance talent, and studios. Operate audio mixing, recording, and teleprompting equipment.
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Audio Visual Production/Direction:  Write, direct, and produce corporate audio and visual media, including videos, for training and for promotion of special events, services, products aimed at customers and independent dealer contractors. Hire and work closely with outside production facilities and vendor staff, freelance talent, and studios. Operate audio mixing, recording, and teleprompting equipment. Develop online and offline video and multimedia for seminars/workshops, web deployment, and CD-ROM delivery. Present visual and auditory information in seminars and workshops before groups ranging from five to 500.
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Branding/Brand Development:  Identify and establish distinctions, needs, focuses, and objectives to differentiate company branding programs from competitors. Develop style guides and train others in branding and style usage. Develop branded materials widely accepted for use by business partners and marketing channels. Create identity materials and graphics. Bring widely varied marketing literature and websites into compliance with branding goals and strategies.
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Budget Planning/Management:  Develop budgets for organization-wide communications programs as well as individual projects to fit needs of strategic planning and implementation. Monitor and track expenses and revenues and adjust programs/projects and budgets accordingly. Manage budgets proactively to meet objectives of organization and programs/projects. Report budget compliances and issues to management.
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Business Development:  Work closely with management to identify sources of revenue and strategies to develop commerce using communications, training, and public relations. Research processes and apply practices to existing and anticipated development tools and vehicles. Meet with and educate clients and business revenue sources about objectives of organization and goals of development activity.
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Business Practices/Principles:  Apply business standards, practices, principles, theories, and concepts to creative development. Write and implement return on investment strategies and programs. Apply knowledge of information technology, human resources, organizational development and culture, sales, marketing, finance, international commerce, regulatory processes, economics, and education.
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Case Studies:  Research customer/partner utilization and deployment of products and services. Interview customer/partner managers and personnel for information. Write case studies, white papers, and testimonials. Research and collect customer and partner testimonials.
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Channel/Market/Partner Development:  Work closely with partnering companies, service providers, value-added resellers, and sales and marketing groups and managers to develop strategies for effective channel communication. Identify key channel opportunities. Develop excellent relations with managers and representatives. Work with channel managers and representatives to research and discover partner/reseller needs. Create communications messaging and tools to assist partners/resellers in developing effective communications. Measure effectiveness of initiatives and improve materials and programs.
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Change Management:  Manage changes to, and within, organizations and projects with flexibility. Quickly determine issues and develop resolutions aimed at controlling/containing future issues. Build effective relationships with all stakeholders and community and influence others on need for solutions. Educate staff, management, partner/channels, vendors, and customers about the effects of changes and methods for persevering through changes.
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Clear/Accurate/Compelling:  Create and develop communications that are clear, well-defined, accurate, timely and up-to-date, accessible to all stakeholders, and compel readership. Develop and implement strategies supporting accuracy and effective communications. Work with and train managers to understand the value of effective communications and need for accuracy, candor, and empathy.
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Client Interaction/Liaison:  Work closely with external and internal clients to develop strategy, plan programs and projects, and develop information and materials to meet clients' objectives. Solicit input from clients throughout entire process. Incorporate clients into cross-functional teams whenever possible, and maintain effective communication with client at all times. Train clients as needed to understand objectives and methodologies.
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Coach Executives:  Train executives and managers in effective use of presentations, personal speaking, and speech aids. Establish training methodologies to ensure delivery with polish and ease. Work closely with executives, managers, speakers, and presenters to improve and enhance content, performance, and delivery.
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Coaching/Mentoring:  Assist staff, contractors, vendors, and cross-functional teams to understand communications programs and technologies, including print, multimedia, Internet, intranet, and spoken/presented. Teach computer technology and software usage. Mentor one-on-one, and train small and large groups, to build understanding and comprehension of effective communications and technology deployment. Write training materials and presentations, and develop and present training workshops.
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Collaboration/Coordination:  Work closely with other departments and staff, management, and cross-functional teams across all business units, divisions, and departments worldwide. Solicit input from all stakeholders. Collaborate on strategic planning and program development for the widest mix of communications functions. Coordinate cross-functional projects and processes ensuring achievement of objectives and deadlines.
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Communication Counsel:  Advise executives and managers about effective community-based, business-to-business, and business-to-consumer communications strategies, practices, and processes. Advise all personnel about advantages/disadvantages of specific communications materials, tools, and methodologies, and influence choice of effective tools, processes, and materials.
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Communications Management:  Develop communications strategies and key messages, and determine and implement processes and programs, for internal and external audiences, including staff/personnel, media, partners/channels, customers, and investors. Develop and create written and visual communications, including print collateral, newsletters, websites, multimedia, CD-ROM, and other tools and media. Manage internal/external staff, contractors, and vendors in development of communications. Work with senior managers to influence and gain support for solutions and materials. Manage communications throughout development life cycle.
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Communications Practices/Principles:  Apply communications standards, practices, principles, theories, concepts, and tools to message and content development. Write and implement return on investment strategies and programs. Apply knowledge of information technology, human resources, organizational development and culture, sales, marketing, finance, international commerce, regulatory processes, economics, and education to influence key stakeholders and message recipients to take favorable action.
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Communications Support and Facilitation:  Work closely with cross-functional managers and content developers throughout company to identify existing and new messages and develop effective communications. Provide guidance for research, writing, training, editing, and production. Provide input into creative processes and development life cycles. Create calendars and set deadlines, and follow up as necessary with content providers and vendors to ensure delivery of messages on schedule.
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Communications/Website Counsel:  Advise executives, managers, and stakeholders about effective community-based and business-based print, web/Internet, and communications strategies, practices, and processes. Advise all stakeholders about advantages/disadvantages of particular web and communications tools and methodologies, and influence choice of effective tools, processes, and vehicles.
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Community Relations/Outreach/Awareness:  Develop community building program that include websites, enhanced newsletter content, and personal contact with community members and stakeholders. Address community needs related to organizational strategies and objectives and communicate programs and needs mitigation. Increase community awareness of organization by more than 50 percent.
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Consensus Building:  Work closely with partners, managers, and human resources to identify areas of consensus. Lead and work closely with cross-functional teams to enable consensus building programs and develop tools and communications. Develop relationships throughout organization, especially where relationships and synergies do not previously exist. Collaborate on programs and projects with other organizations.
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Contracts/Negotiation:  Identify opportunities to generate value. Estimate needs and resource demands of programs and projects. Develop request-for-proposal (RFP) and request-for-quotation (RFQ) documents. Analyze and evaluate return submissions. Negotiate with vendors, agencies, and freelance/contractors for optimal mix of price, turn-around, and quality. Develop contracts and covenants for work, materials, equipment, contingencies, and staffing.
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Consultants and Vendors:  Work closely with other consultants and vendors across all business units, divisions, and departments worldwide. Solicit input and assistance for programs and methodologies. Collaborate on strategic planning and program development for the widest mix of involvement. Coordinate cross-functional projects and processes ensuring achievement of objectives and deadlines.
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Content Creation/Management:  Develop and create written and visual content for print collateral, newsletters, websites, multimedia, CD-ROM, and other communications tools and media. Manage internal/external staff, contractors, and vendors in content development. Manage content development throughout development life cycle and using content management systems. Advise other departments and groups about content development practices and principles.
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Content Maintenance:  Develop content maintenance schedules. Deploy maintenance tools, including content management systems, version control, and editing/coding tools. Update and refresh content as needed for client needs and visibility. Update and add content as dictated by product and service marketing.
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Corporate Communications:  Develop all types of corporate communications, including partner, business, stakeholder, media, community, and employee communications, which promote corporate programs, products, and services internally and externally through print collateral, publications, press releases, training materials, websites, visual media, and interactive.
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Corporate Identity:  Identify areas of corporate identity for active promotion and improvement. Work closely with managers and other divisions to seek identity building opportunities. Develop identity and branding tools and programs. Train others to promote identity/branding.
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Corporate Spokesperson:  Answer inquiries to organization from media, customers, partners/channels, investors, and other stakeholders. Present organizational messages using verbal, visual, and written communications. Provide counsel to managers and other divisions about potential inquiries and methodology for handling sensitive topics. Stay current with trends and maintain databases of answers. Ready to respond at any time (24/7) as needed.
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Cost Containment:  Negotiate with vendors, agencies, and freelance/contractors for optimal mix of price, turn-around, and quality. Monitor and track expenses and revenues and adjust programs/projects and budgets accordingly. Manage budgets proactively to meet objectives of organization and programs/projects. Determine needs of projects and develop processes, schedule, and workflows to control costs while achieving/improving quality. Use knowledge of development life cycle to identify areas for improvement, improve workflow, and alleviate issues before they become problems.
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Creative Asset Management:  Develop methods and resources to archive and manage creative assets including databases, onsite and offsite storage, network and server-based filing systems, and paper-based filing systems. Administer asset management systems and services. Mentor personnel to use backup and storage options effectively and regularly.
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Creative/Conceptual Direction:  Create, instigate, imagine, and develop visual, written, and oral/presented concepts for print, websites/webcasts, conferences, events, CD-ROM/DVD, and television. Apply artistic talent and background to executing creative imaginings. Conceptualize creative results from idea stage through delivery. Use tuned sense of composition and design to craft effective materials. Write, design, photograph, illustrate, and produce content as needed to achieve goals.
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Crisis Management and Communications:  Determine levels of urgency and assess situations to identify potential patterns of concern and ranges of potential resolution. Confer with senior management to present problems and solutions, and to influence and gain management support for solutions and procedures. Met as appropriate with internal and external stakeholders including media, partners/channels, customers, and investors.
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Cross-Browser Specifications:  Test all web content in all browsers, all versions, and all OS/platforms for appearance, functionality, and compatibility. Use systematic testing methodology and multiple computers when necessary to ensure completeness of tests. Develop new or replacement structures and content based on test results.
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Cross-Browser Testing:  Test all web content in all browsers, all versions, and all OS/platforms for appearance, functionality, and compatibility. Use systematic testing methodology and multiple computers when necessary to ensure completeness of tests. Develop new or replacement structures and content based on test results.
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Cross-Functional/Cross-Division Teams:  Establish and manage teams with expertise from throughout organization. Set meeting agendas. Develop workflow and assignments. Provide feedback and review milestones. Train and mentor team members to achieve organizational goals.
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Cross-Functional Websites:  Create, develop, and maintain Internet and intranet websites focused on specific needs of key stakeholders. Work closely with stakeholders to identify needs, develop delivery processes and mechanisms, and present information in the most favorable ways. Work closely with and lead cross-functional teams of content authors and technology developers. Promote websites as needed to target constituencies and audiences.
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Culture Enhancement/Awareness:  Analyze and identify key components of corporate culture. Develop communications strategies to improve awareness of culture throughout organization, internally, and externally where appropriate. Work with key stakeholders to identify needed changes to culture and to communicate benefits of cultural change throughout organization.
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Customer Experience Management:  Analyze customer needs and expectations. Develop customer relations programs and customer focused communications to promote tools, products, and services. Solve customer problems and meet customer needs. Develop and manage customer data collection and lead generation processes. Develop customer facing interfaces and interactive media using analysis/feedback and based on current trends.
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Customer Satisfaction:  Lower costs of interaction and increase productivity. Diagnose problems rapidly and effectively, reduce handle times, increase resolution, and eliminate backlogs. Reduce downtime and increase quality of resolutions. Determine, understand, anticipate, and respond quickly to needs and demands of customers. Identify trends and analyze competition to attract new customers.
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Customer Support and Marketing:  Work closely with sales and marketing groups and managers and customer support/service teams to develop strategies for effective communication. Identify key messaging opportunities. Work with managers and executives to research and discover needs. Create communications messaging and tools to develop effective communications. Measure effectiveness of initiatives and improve materials and programs.
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Data Analysis:  Analyze internal and external data, including measurements/metrics, web logs, and survey results. Develop databases and mine data for trends and key messages. Develop methodology to convert data and analysis into objectives and results. Create and write briefs, in-depth reports, and executive summaries.
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Database Design/Management:  Create, develop, and manage scalable databases for customer relations, asset management, metrics analysis, and management information reporting. Work closely with cross-functional groups and other departments to develop and deploy databases across web sites and intranets for information gathering, lead generation, and asset tracking. Train others to develop, deploy, and use databases.
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Deadline Driven:  Proactively manage projects to meet tight, often crucial organization deadlines and fulfill contracts at or under budget. Set schedules and influence compliance. Energize others with needs and benefits of achieving deadlines. Monitor overall program aspects and coordinate project details to make sure all issues are identified and finished.
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Defining Initiatives:  Determine and define communications initiatives including direction, scope, presentation/vehicle, style and tone, budgets, and resources. Develop return on investment reports. Discuss ramifications with managers, vendors, and staff. Recommend initiatives for management consideration and worked to influenced selections.
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Delegating:  Develop assignments for staff, freelance/contractors, and vendors. Break down projects and schedules into workable tasks and responsibilities. Delegate tasks to personnel as appropriate for skills levels and experience. Follow up as appropriate to ensure staff performance and achievement of assigned duties and responsibilities.
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Delivery/Development:  Manage projects through development from analysis to delivery. Develop life cycle schedules. Track project progress and quality of deliverables. Proactively monitor development and delivery milestones for issues and adjust plans at ensure compliance and achievement of objectives and deadlines.
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Departmental/Key Stakeholder Liaison:  Work closely with managers, executives, and influential stakeholders throughout all departments and areas of expertise. Develop effective relationships, provide needed information and analysis, and increase comprehension for communications programs and benefits. Provide support for departments and stakeholders to write articles and speeches, and help develop "pet programs."
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Dependable/Flexible:  Respond immediately to requests for information or action. Maintain consistency throughout projects/processes. Stay in touch with teams and managers throughout projects/processes. Assist others with needs toward common objectives. Rearrange schedules to meet contingency needs. Establish priorities based on overall programs and progress toward objectives.
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Design/Layout:  Develop strong layouts for print and web using Illustrator, Photoshop, QuarkXpress, HTML, and a variety of other programs and tools; use extensive production knowledge and experience to create materials which took advantage of process/print technologies while avoiding delay causing problems.
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Design Coordination:  Coordinate design processes using process management and design software tools. Work closely with graphic artists, designers, developers, and deployment teams. Coordinate creative development and user interfaces for print, web, software, CD-ROM, and multimedia projects. Create templates, design comprehensives (comps), and visual feedback tools. Maintain communications with all cross-functional teams and contributors.
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Design Management:  Proactively manage projects with strong eye for details and intricacies. Determine all variables and identify most likely candidates for problem resolution. Coordinate details and made sure all details are identified and finished. Develop stunning graphics and visuals, and create integrated written/visual collateral that influences recognition and action.
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Detail Oriented:  Proactively manage projects with strong eye for details and intricacies. Determine all variables and identify most likely candidates for problem resolution. Coordinate details and made sure all details are identified and finished.
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Development and Delivery:  Manage projects through development from analysis to delivery. Develop life cycle schedules. Track project progress and quality of deliverables. Proactively monitor development and delivery milestones for issues and adjust plans at ensure compliance and achievement of objectives and deadlines.
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Development Life Cycle (SDLC):  Manage projects from analysis to maintenance including process documentation, development, production, and distribution. Develop life cycle schedules. Track life cycle progress. Report to management about milestones achieved. Proactively monitor life cycle for issues and adjust plans at ensure compliance and achievement of objectives and deadlines.
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Direct Mail:  Develop direct mail communication and distribution. Create and manage content development. Negotiate with creative, production, and mailing vendors. Use variable data merges and on-demand printing. Develop mailing databases and work with mailing vendors to perform postal certifications. Work with bulk mailing vendors and postal authorities to stay within budget, meet deadlines, and preserve information appeal.
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Direct Marketing/Advertising:  Create, develop, and manage advertising and direct marketing initiatives that communicate benefits and advantages of products and services. Analyze impact of advertising and direct marketing for return on investment. Develop content. Work with media placement to best position advertising in print and online. Select and manage advertising and mailing vendors for content, production and distribution.
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Diversity/Inclusivity:  Actively embrace and promote diversity in all aspects. Develop relationships with and work well with persons from other origins, cultures, ages, and nationalities. Encourage different viewpoints and solicit alternatives from other persons and resources. Communicate diversity using wide range of tools and messages, often tuned to specific group needs.
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Documentation/Technical Communications:  Develop documentation plans based on product and corporate strategies. Perform scope analysis and create scope reports. Write and edit documentation and technical communications, including help, manuals, training materials, end-user and outward facing documentation, manuals, and guides, and internal tool instructions. Work closely with writing/editing teams and product managers to document products and services.
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Dynamic/Proactive:  Work well in dynamic environments. Take dynamic charge of programs, projects, and assignments. Manage duties proactively and with enthusiasm. Approach others for input and information, offer recommendations and input, and productive relationships with other trendsetters and leaders. Plan follow-up and collaboration in advance as part of process strategic development.
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Editing:  Edit content with eye toward effective communication and adherence to corporate and style usage. Edit material from outside resources including staff, management, freelancers/contractors, and vendors. Edit materials including educational/training, news, feature, informational, management messaging, magazines/newsletters, posters, flyers, email messaging, direct mail, and technical documentation.
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Editorial Processes:  Manage editorial processes from strategic development through final distribution. Identify content resources and acquisition models. Identify scope, length, tone, placement, and flow of content, including headlines, blurbs, body copy, breakouts, and sidebars. Develop content workflow. Train and mentor authors/contributors to meet editorial deadlines and objectives. Review content at strategic milestones and provide feedback.
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Editorial Reviews:  Manage review processes from strategic development and conceptualization through final distribution. Review content at strategic milestones and provide feedback. Identify content resources, acquisition models, scope, length, tone, placement, and flow of content and review development to ensure delivery on time and on budget. Review and manage content workflow to meet editorial deadlines and objectives.
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E-commerce/E-marketing:  Develop and manage marketing (lead generation) and e-commerce (merchandising) websites. Work closely with product managers, sales and marketing executives, and information technology groups to implement appealing functional content and technology specifics. Create content and catalogs of available products and aftermarket services and provide online ordering and payment.
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Electronic Media:  Create, develop, manage, and implement communications processes and messaging for distribution through electronic technologies including e-mail, web sites, weblogs, webcasts and e-seminars, and other e-marketing vehicles. Work closely with information technology groups to research and implement technological specifics including servers, networks, programming, gateways, and telecommunications interchanges.
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E-mail/E-marketing:  Create, develop, manage, and implement communications processes and messaging for distribution through electronic technologies including e-mail, web sites, weblogs, webcasts and e-seminars, and other e-marketing vehicles. Work closely with information technology groups to research and implement technological specifics including servers, networks, programming, gateways, and telecommunications interchanges.
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Employee Communications:  Communicate corporate positions, programs, and policies using wide variety of vehicles and processes including magazines/newsletters, Intranet, webcasts, email messaging, and events/conferences; work well with, and manage, cross-functional teams across division boundaries. Work closely with human resources to identify employment issues and communicate solutions to employees and management.
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End User Experience:  Create positive and rewarding user experiences in print, online, and multimedia forms, using communications best practices, principles, theories, and current trends. Develop information and message paths to influence end users to take desired actions and achieve desired responses. Control stimuli to maintain progress and keep end users focused on end goals.
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End User Feedback:  Analyze customer needs and expectations. Develop customer relations programs and customer focused communications to promote tools, products, and services. Solve customer problems and meet customer needs. Develop and manage customer data collection and lead generation processes, including surveying end users and customers for feedback. Develop customer facing interfaces and interactive media using analysis/feedback and based on current trends.
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Enhance Understanding and Pride:  Develop communications and promotional programs and vehicles to build understanding of organization's goals/objectives, products, services, and communities. Enhance and influence pride, approval, and satisfaction for organization with internal audiences, customers, partners, and other stakeholders. Create and implement feedback mechanisms and surveys to determine stakeholder needs and build relationships.
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Evaluation/Data Analysis:  Review research and measurement results and determine validity of data. Interview resources, internal and external personnel, and industry and topic experts. Evaluate responses to project/program needs, changes of direction, and methodologies, based on research and interviewing. Report results of evaluations to management and teams.
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Event/Exhibit Coordination:  Work closely with marketing and sales managers to develop strategies and schedules for tradeshows/exhibits, seminars/workshops, training courses, product launches, press tours, multimedia, presentations, special events, and corporate conference showcases. Work closely with and negotiate effectively with vendors to implement and expedite transportation, booth placement and appearance, set-up, publicity, equipment, graphics, and staffing.
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Executive/Key Stakeholder Liaison:  Work closely with managers, executives, and influential stakeholders to develop effective relationships, provide needed information and analysis, and increase comprehension for communications programs and benefits. Provide support for executives and stakeholders to write articles and speeches, and help develop "pet programs."
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Executive/Manager Liaison:  Work closely with managers, executives, influential stakeholders, and cross-functional team leaders throughout companies to develop effective relationships, provide needed information and analysis, and increase comprehension for communications programs and benefits. Work closely with executives and management to acquire knowledge, develop content and tools, and broaden their access to needed stakeholder constituencies.
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External Communications:  Communicate products, services, corporate positions, programs, and policies using wide variety of vehicles and processes including magazines/newsletters, Internet, webcasts, email messaging, and events/conferences; work well with, and manage, cross-functional teams across division boundaries. Work closely with sales and marketing to identify key benefits, recognize issues, and communicate solutions to customers, partners, channels, contractors/vendors, investors, and other stakeholders.
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External Agency Management:  Negotiate with public relations, event, design, and creative agencies, vendors, and freelance/contractors. Manage resource identification, implementation, and production. Supervise agency milestones and progress and report progress to appropriate managers/stakeholders. Review handoffs and programs and adjust programs and processes as needed. Develop timelines and life cycles and communicate program, project, and process information to all participants.
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Feedback Monitoring:  Analyze customer needs and expectations. Develop customer relations programs and customer focused communications to promote tools, products, and services. Solve customer problems and meet customer needs. Develop and manage customer data collection and lead generation processes, including surveying end users and customers for feedback. Develop customer facing interfaces and interactive media using analysis/feedback and based on current trends.
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Follow Through/Follow Up:  Maintain constant and ongoing communication with key stakeholders, resource vendors, and cross-functional teams. Develop reporting tools and processes to ensure effective management of programs and projects. Follow up with contributors to make sure deliverable milestones are achieved. Follow up with managers and supervisors to ensure continued buy-in and support for programs and projects.
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Functional Specifications/Requirements:  Develop, create, and write functional specifications for products, services, tools, and communications vehicles. Develop scope, established review processes and life cycles, developed workflow breakdowns and schedules. Train others to use specifications and apply breakdowns/schedules to achieve deadlines and budgets.
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Functionality/Usability:  Monitor websites, web servers, and coding to ensure all functionality is supported and operating correctly. Evaluate new trends and apply appropriate trends to websites to enhance functionality. Monitor websites and functions for optimal usability, including surveying users and customers for feedback. Modify websites and servers as appropriate to improve usability.
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Graphics and Design:  Conceptualize, create, and develop visual graphics and photography. Design and create print layouts for magazines, collateral, and other paper-based media and visual interfaces for websites and CD-ROM. Design graphics using illustration software and edit/manipulate photographs using Photoshop. Supervise graphics and design staff, contractors/freelance, and vendors.
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Graphics/Design Management:  Supervise graphics and design staff, contractors/freelance, and vendors. Lead and train designers to conceptualize, create, and develop visual graphics, and photography, and create print layouts for magazines, collateral, and other paper-based media and visual interfaces for websites and CD-ROM. Create processes, schedules, and development plans, and review milestones and provide feedback.
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Headline Writing:  Create effective, eye-catching headlines for web sites, newsletters, collateral, and training materials. Analyze audience needs for headlines and content. Develop headline style guides and user interface placement. Develop control processes to ensure consistency across all materials and all web sites, by all content creators.
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Help System Writing/Creation:  Create effective, functional help systems and user help documentation. Analyze audience needs for content and structure. Work with WinHelp, HTMLHelp, RoboHelp, and other help systems development/conversion programs and tools. Develop consistent interfaces, style guides, and navigation structures. Work with other content creators to endure consistency, meet deadlines, and incorporate all necessary information.
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High Volume:  Manage projects (variously) containing 800-plus printed pages, 600,000-plus copies/impressions, 35 languages, 1,200-plus web pages, 6,000 images, and $1.5 million budgets.
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HTML, CSS, JavaScript, ASP:  Quickly create and write complex HTML/CSS pages using simple text editors (such as Windows Notepad). Knowledgeable about differences in handling between browsers and platforms. Able to manipulate JavaScript and ASP within website frameworks.
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Human Resources:  Work closely with Human Resources managers and staff to communication benefits, compensation, programs, changes, standards, and expectations to employees throughout organization. Develop employee communications strategies and programs. Create key messages supporting employees and Human Resources initiatives in all appropriate media. Coordinate employee communications initiatives with all departments and with other communications programs.
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Image Development:  Identify and establish distinctions, needs, focuses, and objectives to differentiate company image from competitors. Develop image enhancement materials widely accepted for use by business partners and marketing channels. Create identity materials and graphics. Bring widely varied marketing literature and websites into compliance with imaging/branding goals and strategies.
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Inclusivity/Diversity:  Actively embrace and promote diversity in all aspects. Develop relationships with and work well with persons from other origins, cultures, ages, and nationalities. Encourage different viewpoints and solicit alternatives from other persons and resources. Communicate diversity using wide range of tools and messages, often tuned to specific group needs.
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Increase Employee/Internal Awareness:  Analyze employee and internal needs and expectations. Develop community building programs and communications, including websites, enhanced newsletter content, and personal contact, to promote tools, products, and services solving problems and meeting stakeholder needs. Address employee community needs related to organizational strategies and objectives and communicate programs and needs mitigation. Develop messaging using analysis/feedback and based on current trends.
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Increase Stakeholder Awareness:  Analyze stakeholder needs and expectations. Develop stakeholder relations programs and stakeholder focused communications to promote tools, products, and services Solve problems and meet stakeholder needs. Develop stakeholder messaging using analysis/feedback and based on current trends.
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Identity/Brand Development:  Identify and establish distinctions, needs, focuses, and objectives to differentiate company branding programs from competitors. Develop style guides and train others in branding and style usage. Develop branded materials widely accepted for use by business partners and marketing channels. Create identity materials and graphics. Bring widely varied marketing literature and websites into compliance with branding goals and strategies.
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Indexing:  Create indexes for effective content navigation and ease of use. Indexed content based on topics, keywords, organization, and structural levels. Used indexing tools, including Microsoft Word. Produced indexes for print, web, multimedia, and CD/DVD.
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Industry Knowledge:  Research and apply industry standards to creative development. Consult with industry experts to uncover trends and learn new processes and technologies. Network with industry leaders and collaborate on knowledge base expansion.
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Influence/Persuade:  Successfully influence stakeholders (managers, teams, channels/partners, resources) of program and process value, including improving content delivery, applying changes in tone and voice of communications, and better defining audiences.
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Information Gathering/Reporting:  Research and gather information about project specifics, including background, history, measurement results, validity of data, and expert knowledge. Read current trend and data reports. Interview resources, internal and external personnel, and industry and topic experts. Report results of research to management and teams and apply research to successful completion of projects.
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Innovative Solutions/Strategies:  Research solutions and apply strategies to discovery processes and encourage innovation. Develop atmosphere of creativity that embraces free exchange of ideas and encourages collaboration and innovation.
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Inspirational/Enthusiastic:  Create inspirational opportunities. Write and produce inspirational messages. Show enthusiasm for assignments and in collaborations. Encourage and promote enthusiasm in others.
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Instructional Design:  Work with subject matter experts and managers and conduct task analysis to determine course content. Analyze learners and learning process to accurately target course. Design evaluation criteria, tests, and exercises. Determine constraints and restrictions affecting course design. Select instructional methods and determine best course structure and flow. Apply principles of learning and write course objectives. Develop course materials, including lesson plans, instructor and user Guides, presentations, and handouts. Conduct developmental tests of course materials, evaluate course results, and report results.
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Internal/Employee Communications:  Created, developed, and managed communications processes and vehicles to reach, inform, and educate internal audiences including employees, members, partners, and cross-functional teams. Worked closely with human resources staff, company managers, and benefits coordinators to determine specific messaging needs and implement communications through appropriate internal channels.
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Internet Marketing:  Work closely with stakeholders, sales and marketing groups, and managers to develop strategies for effective Internet marketing and communication. Identify key Internet opportunities. Work with channel managers and representatives to research and discover web-based and e-marketing needs. Create online messaging and tools to assist stakeholders in developing effective Internet communications. Measure effectiveness of Internet initiatives and improve materials and programs.
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Interviewing:  Interview resources, internal and external personnel, and industry and topic experts to gather information and data about programs and projects. Ask leading questions and solicit feedback to improve assignments and create new opportunities. Use formal meetings and scheduled appointments to incorporate expert information and testimony. Use open door and informal (ad hoc) opportunities to best advantage.
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Issues/Advocacy Communication:  Develop and write messages advocating organizational issues and concerns. Distribute information about and promote support for issues among stakeholders and community. Work closely with constituencies and community to develop tracking, measurement, and communication methods to deal with long-term and fast-breaking issues and change management.
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IT/MIS Liaison:  Work closely with Information Technology managers and cross-functional teams throughout companies to acquire knowledge, develop processes and tools, deploy equipment and structures, develop reporting mechanisms, and broaden access to needed stakeholder constituencies. Work closely with IT teams and developers to determine best practices, apply principles and standards, and adhere to and manage development life cycles.
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Journalism:  Cover, report, investigate, edit, and editorialize about business, community, and government organizations and activities, and individual and organization accomplishments and contributions. Develop leads and follow continuing stories. Write news and feature articles and op-ed pieces. Edit news and run-of-press editions. Manage writers and freelancers/contributors, and develop and distribute story assignments. Photograph for news and features.
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Key Media:  Develop and disseminate important organizational messages to key media using mail, telephone, and personal contact, and using agency services and publicity bureaus. Create, write, and distribute press releases. Handle media call backs and research information for media representatives. Serve as key spokesperson. Provide support to place demonstrations for key media reviews.
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Key Message Development/Positioning:  Identify key benefits and advantages and critical weaknesses. Develop strategic plans to enhance strengths and minimize weaknesses. Enhance understanding, build awareness, convey value and importance, and influence favorable action toward organization. Define key audiences and segments. Develop message strategies and delivery plans. Integrate key messages throughout gamut of communications vehicles, including web, print, multimedia, and spoken. Propose and implement marketing/educational brochure that increased sales by 20 percent worldwide.
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Key Stakeholder/Executive Liaison:  Work closely with managers, executives, boards of directors, and influential stakeholders to develop effective communications, build relationships, provide needed information and analysis, and increase comprehension for communications programs and benefits. Provide support for executives and stakeholders to write articles and speeches and help develop programs.
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Layout/Design:  Develop strong layouts for print and web using Illustrator, Photoshop, QuarkXpress, HTML, and a variety of other programs and tools; use extensive production knowledge and experience to create materials which took advantage of process/print technologies while avoiding bombs.
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Lead Generation Development:  Develop and manage programs and activities to increase lead generation and provide qualified sales leads. Create and implement website response mechanisms, direct mail and email campaigns, and web-based seminars. Track leads and measure results of demand creation programs and activities. Develop and maintain databases for immediate lead response and sales qualification.
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Leadership:  Demonstrate leadership and mastery of leadership techniques, methods, and literature. Create opportunities for contributors and collaborators to function effective within organization. Focus on leadership and management of human side of organization. Research, identify, and apply emerging management theory, techniques, and practices. Inspire others and demonstrate personal enthusiasm and inspiration.
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Learning/Assimilating Quickly:  Enjoy and actively pursue learning, knowledge, and education. Quickly assess new concepts and information. Ask leading questions, interview experts, and research libraries, databases, and information storehouses for new trends, processes, directions, and information. Take at least two or three seminars/workshops each year in areas of importance to achieve future goals. Able to quickly review specs and instructions and learn programs while maintaining quality and meeting deadlines.
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Localization/Translation Management:  Manage translation processes for print and web communications and software development. Ensure all terminology and content is localized for target audiences/users worldwide. Develop translation processes and tools, and write usage documentation, to control localization expenses and achieve deadlines. Develop content statistics and budget estimates. Provide localization progress reports to managers when needed.
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Magazine/Newsletter Management:  Create and develop strategy, objectives, content, and design for international magazines and newsletters, including full-color weekly magazine. Manage and develop content. Manage staff writers, editors, and designers. Manage production processes, including imagesetting, pre-press, and printing. Manage variable data merging and on-demand printing. Collaborate and work closely with target audiences, partners/channels, and management to best fit content to audience and corporate needs.
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Manage Authors/Editors:  Work closely with authors, content developers, and editors throughout company to identify existing and new messages and develop appropriate language and syntax for effective communications. Manage authors through research, writing, and editing processes with guidance, training, and milestone reviews. Work closely with editors to shape content.
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Management/Executive Liaison:  Work closely with managers, executives, influential stakeholders, and cross-functional team leaders throughout companies to develop effective relationships, provide needed information and analysis, increase comprehension for communications programs and benefits, and broaden access to needed stakeholder constituencies. Work closely with managers and executives to acquire knowledge, develop content and tools, determine best practices, apply principles and standards, and adhere to and manage development life cycles.
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Manage/Hire Freelancers/Vendors:  Develop relationships with independent freelancers and contract agencies. Hire freelancers/contractors for specific tasks and projects. Supervise freelancers/contractors and review milestones, progress, and workmanship and report progress to appropriate managers/stakeholders. Negotiate with and hire outside agencies/vendors and provide oversight and supervision to agency/vendor staffs. Develop timelines and life cycles and communicate program, project, and process information to all participants.
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Manage/Hire Staff/Personnel:  Interview and hire staff, including writers, editors, and graphic designers. Manage staff and cross-functional personnel throughout organization. Develop workflow and assignments. Provide feedback and review milestones. Train and mentor staff and personnel to achieve organizational goals. Build effective relationships and influence staff on need for solutions. Educate staff about the effects of changes and methods for persevering through changes.
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Market/Channel/Partner Development:  Work closely with partnering companies, service providers, value-added resellers, and sales and marketing groups and managers to develop strategies for effective channel communication. Identify key channel opportunities. Develop excellent relations with managers and representatives. Work with channel managers and representatives to research and discover partner/reseller needs. Create communications messaging and tools to assist partners/resellers in developing effective communications. Measure effectiveness of initiatives and improve materials and programs.
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Marketing and Customer Support:  Work closely with sales and marketing groups and managers and customer support/service teams to develop strategies for effective communication. Identify key messaging opportunities. Work with managers and executives to research and discover needs. Create communications messaging and tools to develop effective communications. Measure effectiveness of initiatives and improve materials and programs.
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Marketing Communications:  Work closely with marketing and sales managers to identify sources of strength and revenue. Develop and implement strategies to expand and improve marketing and communications and public relations. Research markets, develop content and tools.
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Measuring/Metrics:  Establish measuring criteria and objectives for measurement. Develop measuring processes and acquired/engaged tools and resources. Analyze metrics and results for key values and milestones. Build return on investment (ROI) models and ensure performance against model. Report measurements and results to managers. Revise programs, processes, and messages based on results and develop new programs, processes, and messages to reach audiences uncovered by analysis and evaluation of measurements.
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Media Inquiry/Request Handling:  Solicit media requests for information. Answer media inquiries promptly and thoroughly. Maintain working relationships with editors and reporters in print, trade, and broadcast media. Handle media call backs and research information for media representatives. Serve as key spokesperson. Provide support to place products for key media reviews.
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Media/News Coverage:  Solicit media requests for information. Answer media inquiries promptly and thoroughly. Maintain working relationships with editors and reporters in print, trade, and broadcast media. Handle media call backs and research information for media representatives. Serve as key spokesperson. Provide support to place products for key media reviews.
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Media Production:  Create, develop, and produce CD-ROM, DVD, and multimedia products. Create setup programs for CD-ROM. Create browser based interfaces for documentation and information delivery using CD-ROM, DVD, firmware, download, and other delivery technologies.
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Media Relations/Public Relations:  Develop and disseminate key organizational messages to media using mail, telephone, and personal contact, and using agency services and publicity bureaus. Create, write, and distribute press releases. Handle media call backs and research information for media representatives. Serve as key spokesperson. Provide support to place products for key media reviews.
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Meeting/Event Coordination:  Work closely with marketing and sales managers to develop strategies and schedules for special events, meetings, seminars/workshops, presentations, training courses, multimedia, exhibits/tradeshows, product launches, press tours, and corporate conference showcases. Work closely with and negotiate effectively with vendors to implement and expedite transportation, booth placement and appearance, set-up, publicity, equipment, graphics, and staffing.
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Meeting/Event Management:  Work closely with marketing and sales managers to develop strategies and schedules for tradeshows/exhibits, seminars/workshops, training courses, product launches, press tours, multimedia, presentations, special events, and corporate conference showcases. Work closely with and negotiate effectively with vendors to implement and expedite transportation, booth placement and appearance, set-up, publicity, equipment, graphics, and staffing.
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Member Communications:  Created, developed, and managed communications processes and vehicles to reach, inform, and educate membership audiences. Worked closely with staff, managers, and membership coordinators to identify key benefits, recognize issues, communicate solutions, develop determine specific messaging needs, and implement communications through appropriate channels.
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Membership Newsletters/Directories:  Create, develop, write, edit, and manage newsletters, magazines, and other communications vehicles targeted for membership and stakeholders. Determine content, set editorial and production schedules, acquire and create content, and edit content for appropriateness, timeliness, and fit. Pull member/stakeholder data, check for accuracy, and format for print and visual display.
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Mentoring/Coaching:  Assist staff, contractors, vendors, and cross-functional teams to understand communications programs and technologies, including print, multimedia, Internet, intranet, and spoken/presented. Teach computer technology and software usage. Mentor one-on-one, and train small and large groups, to build understanding and comprehension of effective communications and technology deployment. Write training materials and presentations, and develop and present training workshops.
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Mission/Objective Driven:  Focus communications efforts and results upon organizational mission, business objectives, and increasing revenue/awareness. Work closely with executives and division managers to build communications components into core strategies and overall plans. Manage priorities, programs, projects, and staff toward achievement of objectives on deadline and under budget.
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Monitor Change Requests:  Analyze requests for strategy, structure, and content changes. Respond immediately and positively to requests for information and determine need and priority. Develop and manage implementation, including schedules, workflow, and processes. Provide feedback to contributors and review work. Report progress, completion, and success to requesters and provide feedback and counsel about process revisions.
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Motivate/Persuade:  Successfully influence customers, stakeholders, teams, channels/partners, and vendors about program and process value, including improving, recognition factors, overall awareness, and response to calls-to-action.
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Multimedia:  Develop and create multimedia productions for large-screen display, projection, computer monitor, television display, and CD/DVD. Research and write content, establish timing and sequencing, acquire and incorporate visual, motion, and audio content, and package multimedia for distribution.
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Multitasking:  Thrive in high-speed, high energy environments. Handle and manage wide variety of multiple simultaneous tasks in concert under often tight deadlines with differing timelines and stress factors. Maintain integrity of projects even while switching from task to task. Develop priority systems to isolate and address primary issues in time for effective solution development, cost control, and quality improvement.
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Multi-tier Solutions:  Develop and implement Internet solutions based on layered delivery of services and interfaces, using structured client/server architecture. Manage staged deployment from Microsoft and Unix/Apache servers. Manage risk and security assessment and resolution. Develop infrastructure supporting tiered solutions. Work closely with Perl, ASP, CFM, CMS, and SQL developers to implement content delivery and management.
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Negotiation/Estimating/Bidding:  Estimate needs and resource demands of programs and projects. Develop request-for-proposal (RFP) and request-for-quotation (RFQ) documents. Analyze and evaluate return submissions. Negotiate with vendors, agencies, and freelance/contractors for optimal mix of price, turn-around, and quality.
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Newsletter/Magazine Development:  Create, develop, write, edit, and manage newsletters, magazines, and other communications vehicles. Manage production and vendors. Manage, create, and edit international publications, including negotiating with and using oversea production vendors.
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Newsletter Creation/Production:  Create, develop, write, edit, and manage newsletters, magazines, and other communications vehicles. Manage production and vendors. Manage, create, and edit international publications, including negotiating with and using oversea production vendors.
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Objective/Mission Driven:  Focus communications efforts and results upon organizational mission, business objectives, and increasing revenue/awareness. Work closely with executives and division managers to build communications components into core strategies and overall plans. Manage priorities, programs, projects, and staff toward achievement of objectives on deadline and under budget.
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Online/Offline Projects:  Develop and manage corporate worldwide websites and intranets for online content, technology, delivery, and response. Develop tools for customer, channel/partner, and employee feedback. Create offline content for presentations, multimedia, remote distribution (including CD-ROM/DVD and video/audio tape), and seminars/training.
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Operations Management:  Manage operational resources and factors affecting output. Define and design operating production processes. Explain role of operations management on organizational objectives. Define and evaluate quality and client/customer perceptions of value. Review and monitor productivity and classification/deployment of resources. Evaluate and determine work content and causes of non-value-added work.
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Organizational Management:  Demonstrate leadership and mastery of leadership techniques, methods, and literature. Create imaginative new applications and contribute new knowledge to function effective within organization. Focus on leadership and management of human side of organization. Research and identify emerging management theory, techniques, and practices. Define business problems, assess information, consider alternatives, and choose best solutions. Evaluate and manage challenges facing contemporary organizations.
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Organizing/Scheduling:  Schedule staff, contractor, and vendor resources. Optimize production processes and improve response to organizational issues and problems. Create and maintain calendars, development life cycles, and processes. Organize workflow and develop project breakdowns for effective assignment of specific duties and milestones.
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Outsource Management:  Identify in-house and outsourcing opportunities, suppliers, vendors, and agencies. Negotiate with public relations, event, design, and creative agencies, vendors, and freelance/contractors. Manage resource identification, implementation, and production. Supervise agency/vendor milestones and progress and report progress to appropriate managers/stakeholders. Review handoffs and programs and adjust programs and processes as needed. Develop timelines and life cycles and communicate program, project, and process information to all participants.
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Partner/Channel/Market Development:  Work closely with partnering companies, service providers, value-added resellers, and sales and marketing groups and managers to develop strategies for effective channel communication. Identify key channel opportunities. Develop excellent relations with managers and representatives. Work with channel managers and representatives to research and discover partner/reseller needs. Create communications messaging and tools to assist partners/resellers in developing effective communications. Measure effectiveness of initiatives and improve materials and programs.
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Perception and Interactivity:  Shape how people perceive and interact with communications in all forms. Teach readability to writers and designers. Develop interactive media. Create programs and projects positioning key messages for effective assimilation by end users and stakeholders. Influence perceptions through visual, auditory, color and position, movement, and ranking clues.
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Personal Integrity/Accountability:  Take great pride in personal accountability and integrity. Eagle Scout award recipient. Organize tasks, projects, information, and priorities to take advantage of natural flow. Prioritize time and effort to achieve all organizational and personal objectives. Personally accountable to highest standards of quality and performance. Adhere to and follow Code of Ethics of International Association of Business Communicators (IABC).
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Photography/Photo Management:  Plan and take photographs using film and digital cameras. Plan and manage photography shoots for products. Identify photography needs and set goals for taking of and use of photographs. Serve as art director for photo sessions. Develop and implement creative asset control and management. Position photography as tool for effective communications as well as end product for stakeholder distribution. Edit photos using Adobe Photoshop for use in web and print.
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Planning/Objectives:  Lead planning and work closely with management and teams to develop and focus on objectives. Write communications and other plans supporting objectives. Develop goals based on strategies and plan processes for implementation. Develop schedules and resource deployment progressions, and determine objectives and methodologies.
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Planning and Strategy:  Lead and work closely with strategic teams. Write strategic plans. Analyze organization strengths, weaknesses, opportunities, and threats, and create strategic and tactical responses. Develop and implement strategic plans for corporate communications based on objectives and needs. Create processes for implementation, program frameworks, and parameters. Develop schedules and resource deployment progressions, and determine objectives and methodologies.
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Policy Development:  Identify policy needs and opportunities. Review existing policies and formulate options for additional or changed policies. Research similar policies among stakeholder and other organizations. Formulate policies and write drafts clearly, directly, and succinctly, broadly stated with room for adjustment to fit special circumstances. Hold policy process and review drafts to make sure all stakeholders are in agreement. Distribute policies as widely as possible to ensure implementation. Review policies for improvement or adjustment as needed.
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