Web and print: graphics, interface, design

Visual appeal builds effective communications

See my written communications portfolio


Summary

As a writer, I learned long ago that just words are often not enough. It takes images to fully explain, to communicate the full story. Part of that vision is understanding where pictures, graphs, and design elements are needed to fill in gaps that make the words work … and where they are not. Here are some of my favorite creative works.

In a career filled with communications successes, I found much of the effectiveness came from developing and designing strong graphics and effective user interfaces. I tell people that it takes vision to be a strong writer. My business card says "Communications integration for busines growth," and lists—among other things—"Web, print, publicity, brand development, presentations, training, documentation, trade shows, multimedia."

As you review this portfolio, I ask that you keep in mind there are explanations behind each project. Each was created to meet a need—and often, the story behind it is as interesting as the result itself. NOTE: Some projects are not included due to non-disclosure agreements.


User interfaces

Building a better website

 

Turning assets into branding

 

Order out of chaos

 

Customer service training

 

Motion

Photographing a moving train

 

Adding movement and grace to cubicles

 

Graphics

Chapter display signs adorn motorcycles

 

Commemorative bookmark

 

Mapping railroad history

 

Establishing flaming brand

 

Touring fabulous Istanbul

 

Design

Communications success story boosts sales by 20%

 

Marketing for engineers can be fun

 

Meet in historic Bangkok

 

Creating climber cover

 

Madrid: The best place on earth